KEFTA (ACQUIRED BY ACXIOM)
Kefta was a leading provider of dynamic/behavioral marketing solutions, founded in San Francisco in 2000 and acquired by Acxiom in 2007. Kefta developed an extensive personalization/targeting platform enabling large retailers, banks and telcos, to provide a highly relevant/optimized online experience across all their online channels, and to dramatically boost their online sales. Its core technology combined user profiling, business rules engine, self-learning algorithms and multi-channel del... ivery. Some of its core solutions included web personalization, landing page optimization, segmented multivariate tools, banner ads retargeting, re-engagement of dropped orders via emails, etc. Solutions were delivered as a SaaS and included campaign implementation and management, as well as strategic online marketing consulting/services. One of the very first players in the online personalization/behavioral targeting space, Kefta enable dozens of Fortune 1000 companies to boost online conversion by 10-30% and experience 4-15x ROI. It became profitable after a few years and was acquired, in 2007, by Acxiom Corp (ACXM), a $1 billion global leader in data and multi-channel marketing solutions.
KEFTA (ACQUIRED BY ACXIOM)
Industry:
A/B Testing Ad Retargeting Email Marketing Personalization Software
Founded:
2000-01-01
Address:
San Francisco, California, United States
Country:
United States
Website Url:
http://www.kefta.com
Total Employee:
11+
Status:
Active
Contact:
415-391-6881
Total Funding:
0
Technology used in webpage:
SPF Domain Not Resolving QuadraNet
Similar Organizations
Scorto
Decision Automation Solutions & Services
Founder
Investors List
Mobius Venture Capital
Mobius Venture Capital investment in Series C - Kefta (Acquired by Acxiom)
Philippe Suchet
Philippe Suchet investment in Series C - Kefta (Acquired by Acxiom)
SoftBank Capital
SoftBank Capital investment in Series C - Kefta (Acquired by Acxiom)
Amicus Capital
Amicus Capital investment in Series B - Kefta (Acquired by Acxiom)
Official Site Inspections
http://www.kefta.com
- Host name: 104.21.44.203
- IP address: 104.21.44.203
- Location: United States
- Latitude: 37.751
- Longitude: -97.822
- Timezone: America/Chicago
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