KEFTA (ACQUIRED BY ACXIOM)

Kefta was a leading provider of dynamic/behavioral marketing solutions, founded in San Francisco in 2000 and acquired by Acxiom in 2007. Kefta developed an extensive personalization/targeting platform enabling large retailers, banks and telcos, to provide a highly relevant/optimized online experience across all their online channels, and to dramatically boost their online sales. Its core technology combined user profiling, business rules engine, self-learning algorithms and multi-channel del... ivery. Some of its core solutions included web personalization, landing page optimization, segmented multivariate tools, banner ads retargeting, re-engagement of dropped orders via emails, etc. Solutions were delivered as a SaaS and included campaign implementation and management, as well as strategic online marketing consulting/services. One of the very first players in the online personalization/behavioral targeting space, Kefta enable dozens of Fortune 1000 companies to boost online conversion by 10-30% and experience 4-15x ROI. It became profitable after a few years and was acquired, in 2007, by Acxiom Corp (ACXM), a $1 billion global leader in data and multi-channel marketing solutions.

#SimilarOrganizations #People #Financial #Website #More

KEFTA (ACQUIRED BY ACXIOM)

Industry:

A/B Testing Ad Retargeting Email Marketing Personalization Software

Founded:

2000-01-01

Address:

San Francisco, California, United States

Country:

United States

Website Url:

http://www.kefta.com

Total Employee:

11+

Status:

Active

Contact:

415-391-6881

Total Funding:

Technology used in webpage:

SPF Domain Not Resolving QuadraNet

Similar Organizations

scorto-logo

Scorto

Decision Automation Solutions & Services

Founder

fazal-majid_image

Fazal Majid

michael-oiknine_image

Michael Oiknine

philippe-suchet_image

Philippe Suchet

Investors List

mobius-venture-capital_image

Official Site Inspections

http://www.kefta.com

Host Informations
Whois Informations

Loading ...