LAUNCH MEDIA
Launch Media is a Santa Monica-based media company that offers communication tools and solutions. The company launched Launch.com, a music website that offers an online music discovery experience for consumers. It also provides a valuable marketing platform for record labels, artists, advertisers, and merchants. The company also launched Launch magazine, which is issued as both a print and CD-ROM disk magazine. Both launch.com and Launch on CD-ROM are advertiser supported and include... original content that takes advantage of the personal computer's interactive multimedia technology. Launch Media creates and manages smaller multiple city concert series that showcase new and emerging artists that generate additional integrated sponsorships. Launch Media, Inc. was formerly known as 2Way Media, Inc. and changed its name to Launch Media, Inc. in March, 1998. The company was founded in 1994 and is based in Santa Monica, California. As of August 8, 2001, Launch Media, Inc. operates as a subsidiary of Yahoo! Inc.
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