LEGO BRAND GROUP
LEGO Brand Group is a virtual entity within the KIRKBI Group to protect, develop and leverage the full potential.
LEGO BRAND GROUP
Founded:
2017-01-01
Status:
Active
Investments List
| Date | Company | Article | Money raised |
|---|---|---|---|
| 2018-09-18 | Peppy Pals | LEGO Brand Group investment in Venture Round - Peppy Pals | N/A |
| 2018-09-17 | Evolve Additive Solutions | LEGO Brand Group investment in Venture Round - Evolve Additive Solutions | 19 M USD |
More informations about "LEGO Brand Group"
The LEGO® Brand - About Us - LEGO.com
We strive to deliver values-driven results for the LEGO Group and our stakeholders, cultivating an environment where everyone is enabled to succeed and grow together, inspired by the Leadership Playground.See details»
LEGO Group - About Us - LEGO.com
The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932. We are the masters of reinvention. The first brick we made over 60 years ago is …See details»
Management - About Us - LEGO.com
The LEGO Group's top management consists of an Executive Leadership Team made up of seven members and a Board of Directors.See details»
The Lego Group - Wikipedia
The Lego Group (also known as Lego System A/S or formally Lego A/S) is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. See details»
Lego Brand Group | World Economic Forum
In January 2017, LEGO Brand Group was established as a virtual entity within the KIRKBI Group to protect, develop and leverage the full potential of the LEGO brand in the longer term and to …See details»
the LEGO Group - LinkedIn
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking...See details»
At LEGO, Growth and Culture Are Not Kid Stuff
Feb 9, 2017 · Knudstorp, who was the first CEO to come from outside the founding Kirk Kristiansen family, is now heading a new umbrella organization, LEGO Brand Group, charged with protecting and extending the brand.See details»
Loren I. Shuster: The LEGO Group’s people-first …
Apr 26, 2023 · McKinsey spoke to Loren I. Shuster, the LEGO Group’s chief people officer and head of corporate affairs, about how the company continuously innovates to keep its edge, evolves its brand and culture, and remains resilient …See details»
Home - About Us - LEGO.com
As children shape their own worlds with LEGO bricks, we play our part in having a positive impact on the world they live in today and will inherit in the future. Learn about the LEGO Group …See details»
Org Chart Lego - The Official Board
Lego is followed by 400 members.See details»
Lego’s corporate model is key to its brick-by-brick …
Mar 24, 2024 · Small plastic bricks have supported Denmark’s Lego for more than 70 years. A clear focus can pay off. But, amid a debate over the health of public markets, its success also demonstrates the...See details»
How Lego Rebuilt Itself As A Purposeful And Sustainable Brand
Aug 11, 2016 · In a smart bit of branding and a better bit of business, Lego sought to regain the narrative and re-assert its long-held positive reputation by undertaking an ambitious suite of …See details»
LEGO Brand Group - Crunchbase Investor Profile & Investments
LEGO Brand Group is a virtual entity within the KIRKBI Group to protect, develop, and leverage its full potential. It facilitates the owner's governance of all LEGO brand-related activities. This …See details»
Ownership - About Us - LEGO.com
The LEGO Group is owned by KIRKBI A/S (75%) and the LEGO Foundation (25%) KIRKBI A/S The activities within the KIRKBI Group are divided into strategic and investment activities.See details»
Lego's vibrant new brand identity feels both nostalgic and timeless
Apr 10, 2024 · The result is a new brand architecture and assets that represent the Lego brand experience with the use of cells, speech bubbles, action graphics, and, of course, Lego …See details»
The LEGO Group's new design identity builds on one of the …
Apr 9, 2024 · That's because the LEGO Group and Interbrand have rummaged through the LEGO company archives to dig out existing brand elements that work, polish them off, and pair them …See details»
Building beyond the bricks: The LEGO Group launches its first full …
Mar 18, 2024 · Over the last two years, the LEGO Group’s in-house creative and strategic agency, Our LEGO Agency (OLA), in partnership with Interbrand, has worked to bring …See details»
Lego’s growth strategy: how the toy brand innovated to expand
Sep 12, 2019 · Learn the details of Lego's growth strategy, and discover how they continue to expand in a saturated market. Lego has been delighting kids (and bringing pain to grownups’ …See details»
The LEGO Group history - About Us - LEGO.com
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has since passed from generation to generation and is to this day still owned by the Kirk Kristiansen family.See details»
New LEGO Brand Group entity - About Us - LEGO.com
Based on a strong commitment to continued active family ownership, the Kirk Kristiansen family, owners of the LEGO® brand, have decided to establish a new entity, the LEGO Brand Group.See details»