LIGHTSPAN DIGITAL

We are experts at nailing what makes your people tick and the digital “speak” that will make them turn to you. Over the years, we’ve tracked and continue to analyze mountains of data, a unique experience which helps us to be hyper-informed when guiding our clients’ digital marketing. We are award-winning digital marketing nerds. We help our clients: Reach new people online Build trust and credibility Communicate brand identity Foster community Drive website traffic And ultimately, gen... erate sales We design digital strategies and plans specifically to meet the needs your audiences look to fulfill online. We engage them in a way that will make your brand a part of their online experience. We know exactly what strategies to apply at different stages in their buying journey. DIGITAL MARKETING STRATEGY & PLANNING We lay out all the strategies, tools and plans needed to kick off a strong digital marketing approach. SOCIAL SELLING We’ll do the work. We will take over the following areas of tactical focus to help you reach new people and build relationships with leads: Social media management Social monitoring/listening Trends monitoring Social outreach Original and compelling content development Social Advertising CONTENT & EMAIL MARKETING We’ll take over developing and promoting content. We create content that will generate interest from people and search engines: Blog posts Ambassador & employee advocacy programs Search engine optimization Digital case studies Email marketing Marketing automation Pay-per-click marketing Video marketing, for social audiences and mobile devices DIGITAL PROJECT MANAGEMENT Our project managers manage resources both internally and with the client. We’ll hold the team (clients included) accountable to deliver what’s needed to get the work done. We’ll ensure that all deliverables are met so that projects can be executed on-time to exceed your expectations. Additionally, we’ll do some tech project management: We’ll manage your marketing automation systems and systems integration. Our Services Include: Digital Marketing Social Media Consulting, Organic and Paid Social Media Marketing Content Marketing Email Marketing Social Media Analysis Social Media Video MarketingMore