LYTICS
Lytics helps companies orchestrate more relevant marketing through the only enterprise-grade Customer Data Platform (CDP). Nestle, General Mills, Atlassian, The Economist, Heineken, and other leading companies use Lytics to choreograph one-to-one interactions across marketing channels that their customers welcome. The Lytics Customer Data Platform (CDP), the company's flagship product, was launched in October 2014. The Lytics CDP connects a company's marketing data about customers and users fro... m multiple sources (e.g., structured and unstructured data from tools, anonymous and known profiles, and other interactions and events from the marketing stack, sales, and support databases) and creates behavior-rich user-profiles and segments (e.g., likely to churn, most active on mobile, coupon lover). These customer profiles and segments then sync with a company's marketing tools (from website personalization and ad retargeting, to email marketing and content optimization) to improve marketing campaign results and reduce inefficiencies. Many marketing technology vendors claim to offer a "customer data platform." Lytics has the only customer data platform that is easy enough for a beginner marketer to use, but technically sophisticated enough to impress software developers and data scientists. Lytics builds a profile based on unifying any fragment of customer information using sophisticated data science and conducts probabilistic matching to merge identities. The result: a rich profile of a consumer that can power one-to-one marketing in third-party martech tools, APIs, and Lytics own native execution platform. Lytics is led by marketing-technology veterans who’ve held leadership positions at Webtrends, Urban Airship, Jive, and Hewlett Packard Enterprise. We are headquartered in Portland, Oregon.
LYTICS
Industry:
Ad Retargeting Advertising Analytics Data Integration Marketing Automation Predictive Analytics Software
Founded:
2012-01-01
Address:
Portland, Oregon, United States
Country:
United States
Website Url:
http://www.lytics.com
Total Employee:
51+
Status:
Active
Contact:
+1 503-479-5880
Email Addresses:
[email protected]
Total Funding:
58.3 M USD
Technology used in webpage:
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Current Advisors List
Current Employees Featured
Founder
Investors List
Voyager Capital
Voyager Capital investment in Series C - Lytics
Rembrandt Venture Partners
Rembrandt Venture Partners investment in Series C - Lytics
JMI Equity
JMI Equity investment in Series C - Lytics
Comcast Ventures
Comcast Ventures investment in Series C - Lytics
Two Sigma Ventures
Two Sigma Ventures investment in Series C - Lytics
Voyager Capital
Voyager Capital investment in Series B - Lytics
EPIC Ventures
EPIC Ventures investment in Series B - Lytics
Rembrandt Venture Partners
Rembrandt Venture Partners investment in Series B - Lytics
Comcast Ventures
Comcast Ventures investment in Series B - Lytics
Two Sigma Ventures
Two Sigma Ventures investment in Series B - Lytics
Newest Events participated
Participated in #MarTechFest Global
on 2021-10-22 as sponsor
Participated in MarTech San Francisco
on 2021-05-09 as exhibitor
Official Site Inspections
http://www.lytics.com Semrush global rank: 1.1 M Semrush visits lastest month: 29.57 K
- Host name: 172.67.74.114
- IP address: 172.67.74.114
- Location: United States
- Latitude: 37.751
- Longitude: -97.822
- Timezone: America/Chicago
