MARKETCAST
MarketCast provides marketing research and data analytics services for the global entertainment industry. With offices in Los Angeles, New York City, Boston, Indianapolis, and London, MarketCast specializes in research-based consulting, testing, and benchmarking services that support entertainment marketers and researchers in strategic decision making at every stage of the content lifecycle. MarketCast’s services are available worldwide and include materials testing (trailers, TV spots, digita... l campaigns), and exit polls, along with a wide range of custom offerings, from concept and positioning studies to brand tracking and franchise studies. MarketCast and its sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.
MARKETCAST
Industry:
Advertising Consulting Consumer Market Research Marketing
Founded:
1987-01-01
Address:
Los Angeles, California, United States
Country:
United States
Website Url:
http://www.marketcast.com
Total Employee:
501+
Status:
Active
Contact:
+1 323-617-9456
Total Funding:
0
Technology used in webpage:
SPF Microsoft Exchange Online Office 365 Mail IPv6 JsDelivr Microsoft Azure DNS GoDaddy DNS Google Google Cloud Pound Sterling
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Current Employees Featured
John Pietrolungo Chief Financial Officer @ MarketCast
Chief Financial Officer
2012-01-01
Gregory Ferland Managing Director @ MarketCast
Managing Director
1991-01-01
Frank Romo Chief Research Methodologist @ MarketCast
Chief Research Methodologist
1987-01-01
John Batter CEO @ MarketCast
CEO
2019-01-01
Michael Goddard Chief Financial Officer @ MarketCast
Chief Financial Officer
2019-04-01
Jen Handley SVP and General Manager, Real Time Analytics @ MarketCast
SVP and General Manager, Real Time Analytics
2020-01-01
Carmen Palmer Chief Product Officer @ MarketCast
Chief Product Officer
2021-08-01
Henry Shapiro Chairman @ MarketCast
Chairman
2019-07-01
Zoë Friend Corp SVP Custom Research & Insights @ MarketCast
Corp SVP Custom Research & Insights
2020-12-01
Tom Weiss CTO and Chief Data Scientist @ MarketCast
CTO and Chief Data Scientist
2020-09-01
Acquisitions List
| Date | Company | Article | Price |
|---|---|---|---|
| 2022-03-24 | Phoenix Marketing International | Phoenix Marketing International acquired by MarketCast | 150 M USD |
| 2022-01-26 | Invoke Solutions | Invoke Solutions acquired by MarketCast | N/A |
| 2020-09-23 | Deductive | Deductive acquired by MarketCast | N/A |
| 2018-09-10 | Turnkey Intelligence | Turnkey Intelligence acquired by MarketCast | N/A |
| 2017-08-14 | Fizziology | Fizziology acquired by MarketCast | N/A |
| 2015-08-19 | Insight Strategy Group | Insight Strategy Group acquired by MarketCast | N/A |
Investors List
Brookside Mezzanine Partners
Brookside Mezzanine Partners investment in Venture Round - MarketCast
Key Employee Changes
| Date | New article |
|---|---|
| 2021-12-01 | Carmen Palmer Joins MarketCast as First Chief Product Officer |
| 2021-03-03 | MarketCast Names Regina Johnson Chief Human Resources Officer |
| 2020-12-02 | MarketCast Hires Netflix Research Exec Zoe Friend |
Official Site Inspections
http://www.marketcast.com Semrush global rank: 1.08 M Semrush visits lastest month: 30.4 K
- Host name: 141.193.213.10
- IP address: 141.193.213.10
- Location: United States
- Latitude: 37.751
- Longitude: -97.822
- Timezone: America/Chicago
More informations about "MarketCast"
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MarketCast - Wikipedia
MarketCast is an American company specializing in fandom, market research and data analytics. Based in Los Angeles, it was founded in 1987 and is a portfolio company of Kohlberg & Company. It offers research and data science to companies ranging from Hollywood studios through streaming media services, video game publishers and lifestyle businesses to sports leagues. It has offices in Los Angeles, New York City, Boston, London, Pune and Reading. See details»
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MarketCast Acquires Phoenix Marketing International …
Mar 24, 2022 · The Phoenix team, which includes researchers, data analysts, product leaders, and engineers, will join a growing MarketCast organization, which features leaders from Nielsen, Gracenote, Omnicom...See details»
MarketCast Acquires Deductive, Expanding its Data Science …
Sep 23, 2020 · Deductive founders, Michael Collette and Tom Weiss, will join a growing MarketCast organization, which includes former leaders from Nielsen, Gracenote, IAC, NRG, …See details»
MarketCast - Greenbook Directory Listing — Greenbook
MarketCast works across the whole ad lifecycle, from early concepts and storyboard testing through in-market ad and cross-media campaign measurement to help predict in-market …See details»
MarketCast Acquires Invoke to Expand Online …
Jan 26, 2022 · Invoke's product, technology, and research teams will join a growing MarketCast organization, which includes former leaders from Netflix, Nielsen, Gracenote, NRG, LRW, Dreamworks and Comscore.See details»
MarketCast Transforms Brand Research with the Launch of Brand …
Sep 20, 2023 · MarketCast is a data and technology-driven research and insights firm serving CMOs and marketers at the world's top brands, media companies, tech platforms, and sports …See details»
MarketCast Acquires Phoenix Marketing ... - Kohlberg & Company
Mar 24, 2022 · The Phoenix team, which includes researchers, data analysts, product leaders, and engineers, will join a growing MarketCast organization, which features leaders from …See details»
MarketCast Acquires Invoke to Expand Online Entertainment …
Jan 26, 2022 · Invoke’s product, technology, and research teams will join a growing MarketCast organization, which includes former leaders from Netflix, Nielsen, Gracenote, NRG, LRW, …See details»
MarketCast Company Profile - Office Locations, Competitors, …
MarketCast is a provider of marketing research solutions for the media and entertainment industry. It offers brand tracking, campaign analytics, content testing, and data science …See details»
MarketCast Appoints Regina Johnson CHRO
Mar 1, 2021 · Johnson joins a growing MarketCast organization, which includes former leaders from Netflix, Nielsen, Gracenote, LRW, IPSOS, Inscape, DreamWorks and Comscore.See details»
MarketCast Reviews: What Is It Like to Work At MarketCast?
Oct 4, 2024 · MarketCast has an employee rating of 2.9 out of 5 stars, based on 158 company reviews on Glassdoor which indicates that most employees have an average working …See details»
MarketCast Acquires Phoenix to Accelerate Advertising Analytics
Mar 24, 2022 · The Phoenix team, which includes researchers, data analysts, product leaders, and engineers, will join a growing MarketCast organization, which features leaders from …See details»
MarketCast Transforms Brand Research with the Launch of Brand …
LOS ANGELES, Sept. 20, 2023 /PRNewswire/ -- Data driven insights and research company MarketCast today launched MarketCast Brand Tracking+™, an innovative new research …See details»
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