MARKETING CLASSICS PRESS

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Marketing Classics Press is a book publisher that publishes marketing-related books from various authors.

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MARKETING CLASSICS PRESS

Social Links:

Industry:
Advertising EBooks Marketing Publishing

Founded:
2011-01-01

Address:
Decatur, Georgia, United States

Country:
United States

Website Url:
http://www.marketingclassicspress.com

Total Employee:
1+

Status:
Active

Contact:
+1 404-558-0562

Email Addresses:
[email protected].

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Current Employees Featured

jagdish-n-sheth_image

Jagdish N. Sheth
Jagdish N. Sheth Editor in Chief @ Marketing Classics Press
Editor in Chief

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Founding Authors | Management Team - Marketing Classics Press

Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. …See details»

Marketing Classics Press | Where Big Ideas Live

Marketing Classics Press is a publishing initiative established to serve the field of marketing by preserving the seminal works of the discipline.See details»

Marketing Classics Press - Crunchbase Company Profile & Funding

Marketing Classics Press offers a collection of marketing-related books in electronic format, preserving seminal works in the field for future scholars. A monograph by Neil Holbert that …See details»

Marketing Classics Press - LinkedIn

Marketing Classics Press is a new publishing initiative established to serve the field of Marketing by preserving the seminal works of the discipline. We have acquired many classic previously...See details»

Marketing Classics Press - Overview, News & Similar ... - ZoomInfo

View Marketing Classics Press (www.marketingclassicspress.com) location in Georgia, United States , revenue, industry and description. Find related and similar companies as well as …See details»

Contact Marketing Classics Press

For information about library subscriptions, permissions, orders, or any other questions, please use the form below or email us directly at [email protected].See details»

Marketing Classics Press | Decatur GA - Facebook

Welcome to the Facebook page for Marketing Classics Press. We are your source for unavailable, out of favor or hard to find scholarly works in the field of Marketing. Our books are available in electronic or print format for you, your …See details»

Building a marketing organization that drives growth today

Aug 11, 2017 · Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that. From the rise of online shopping channels to ad …See details»

Is Your Marketing Organization Ready for What’s Next?

Sweeping technological change has revolutionized marketing, while societal challenges have raised expectations about marketers’ social performance. This has altered customer needs, …See details»

7 Types of Marketing Organization Structures | Indeed.com

Mar 10, 2023 · Marketing organization structures distribute and oversee marketing operations, procedures and strategies within a business. These structures define and organize employee …See details»

7 Types of Marketing Organization Structures

Apr 16, 2014 · When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their …See details»

Marketing of Services - Marketing Classics Press

Marketing of Services was edited by James H. Donnelly and William R. George. This work is a collection of papers presented at the 1981 Special Educators’ conference, the first conference …See details»

Marketing Organization & Operations - McKinsey & Company

Read our latest research, articles, and reports on Marketing Organization & Operations.See details»

Blueprint for the Modern Marketing Organization - WSJ

Feb 4, 2020 · Effectively leading today’s marketing organization can require a deep understanding of priorities, C-suite relationships, measures of success, professional development, and …See details»

Design the Right Marketing Organization for the Next Decade

Jan 19, 2018 · There is a better way to build the marketing organization of the future. A more sustainable and effective strategy is to design a marketing team capable of strong internal and …See details»

公路局資料創新應用競賽

競賽宗旨. 公路局致力於省道公路工程、公路運輸管理及公路監理業務,簡政便民,近年來新興科技的崛起,公路局期望透過競賽活動方式,鼓勵民間公司、學校、團體運用各式資料,包括公 …See details»

Qualitative Research in Marketing - Marketing Classics Press

Assistant Professor Danny Bellenger offers a conceptualization and analysis of several qualitative research techniques that have remained prominent in the marketing community. The topics of …See details»

10 Principles of Effective Organizations - Harvard Business Review

Aug 8, 2022 · The author identifies 10 research-backed principles from the field of organization development to guide companies: 1) Encourage cooperation, 2) organize for change, 3) …See details»

What Defines a Successful Organization? - Harvard Business Review

Sep 19, 2022 · In this article, the author discusses how a successful organization today moves from mass markets to markets of one, routinely replaces core competencies, shifts to team …See details»

Chapter 8: Brand Leverage: Strategy for Growth in a Cost-control …

Brand Leverage examines the dominating trend of capitalization on brand names in marketing strategy of the 1980s. The value of brand name, as perceived by consumer research, is the …See details»