MASSTIGE
MASSTIGE is a creative agency that offers branding, web design and application development services.
MASSTIGE
Industry:
Advertising Apps Creative Agency Web Design Web Development
Founded:
2011-09-06
Address:
Mapo, Seoul-t'ukpyolsi, South Korea
Country:
South Korea
Website Url:
http://www.masstige.biz
Total Employee:
11+
Status:
Active
Contact:
02-335-0527
Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible Google Analytics Google Tag Manager Content Delivery Network Google Universal Analytics Global Site Tag Mobile Non Scaleable Content Euro JsDelivr
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Official Site Inspections
http://www.masstige.biz
- Host name: 116.120.58.228
- IP address: 116.120.58.228
- Location: South Korea
- Latitude: 37.5112
- Longitude: 126.9741
- Timezone: Asia/Seoul
More informations about "MASSTIGE"
Masstige marketing in 2023 and beyond: An introduction to the …
Feb 12, 2024 · Papers in this special issue establish the relevance of masstige strategy for hitherto less explored aspects like services, old-age consumers, short- and long-term …See details»
Masstige - Wikipedia
Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". Masstige products are defined as "premium but attainable", and there are two key tenets: (1) They are considered luxury or premi…See details»
What Are Masstige Brands? Masstige Brands In A …
Jan 16, 2024 · Masstige Brands are a category of consumer brands that bridge the gap between mass-market or mainstream products and prestige or luxury offerings. The term “Masstige” is a portmanteau of “mass” and “prestige.”See details»
Two decades of research on “masstige” marketing: A systematic ...
Aug 5, 2024 · In the 21st century, luxury marketing increasingly utilizes “masstige marketing” as a strategic approach. This approach combines luxury and mass brands and targets middle-class …See details»
Embracing Masstige: The Rise of Affordable Luxury in a ... - Medium
Jan 8, 2024 · Masstige is a crossbreed of the terms mass and prestige. This strategy believes in the rule of luxury/prestige for the masses. Firms offer luxury and branded goods and services …See details»
Two decades of research on “masstige” marketing: A systematic ...
Aug 5, 2024 · In the 21st century, luxury marketing increasingly utilizes “masstige marketing” as a strategic approach. This approach combines luxury and mass brands and targets middle‐class …See details»
‘Masstige’ marketing: A review, synthesis and research agenda
May 1, 2020 · This article reviews the literature on Mass Prestige (Masstige) based marketing and analyzes the evolution of the 'masstige strategy' with a focus on how this phenomenon …See details»
THE MASSTIGE PARADOX IN CHINA: A BUSINESS MODEL …
Over the years, masstige is not a secret password anymore for becoming an influential luxury company and even traditional luxury brands that preserve the strict standard between high …See details»
Exploring masstige brands' antecedents and outcomes
Sep 11, 2022 · The research model facilitated an exploration of how important brand love, co-creation and need for uniqueness are as masstige brand antecedents and of whether brand …See details»
Masstige model and measure for brand management
Jun 1, 2019 · The purpose of this article is to reconceptualize the term “masstige” (Mass Prestige) marketing, develop a masstige model for brand management, and extend the use of the …See details»
A Heterodox Approach to Masstige: Brand Fetishism, …
Aug 29, 2023 · Masstige, or luxury for the masses, is a phenomenon that requires a heterodox economic approach based on Original Institutional Economics view of corporate power combined with Marxian concept of brand fetishism and …See details»
Toward a 'masstige' theory and strategy for marketing
Sep 5, 2018 · The term 'Masstige' stands for mass prestige. Masstige marketing is a strategic phenomenon with the goal of market penetration and brand management in the era of …See details»
Masstige strategies on social media: The influence on sentiments …
Aug 18, 2021 · This paper explores whether mass prestige (masstige) campaigns, providing luxury and exclusivity for the masses, influence sentiments and attitude toward the brand …See details»
Masstige model and measure for brand management
Jun 1, 2019 · “Masstige” (Mass Prestige) marketing is a strategic term for market penetration for premium, but attainable, brands based on brand equity, thus aiming to create brand …See details»
‘Masstige’ marketing: A review, synthesis and research agenda
May 1, 2020 · Marketing luxury brands to the ‘mass market’ focusing on middle class, with the goal of creating Mass Prestige (masstige marketing) is a new phenomenon and presents a big …See details»
Masstige model and measure for brand management
Jul 1, 2018 · The purpose of this article is to reconceptualize the term “masstige” (Mass Prestige) marketing, develop a masstige model for brand management, and extend the use of the …See details»
European Management Journal - Dr.Justin Paul
“Masstige” (Mass Prestige) marketing is a strategic term for market penetration for premium, but attainable, brands based on brand equity, thus aiming to create brand knowledge, likability, …See details»
From mass to class – the future of masstige - Cosmetics Business
Premium beauty and toiletries products are vital to gain and maintain consumer interest... but they also swell margins for retailers, says Herbie Dayal. Brand managers, marketers and retailers …See details»
Masstige consumption, brand happiness, and brand advocacy: A …
Apr 19, 2023 · Study 2 comprised a quantitative survey on 358 identified masstige brand users for two purposes: (i) To determine the masstige mean scores of the specified brands. (ii) To …See details»
Masstige as a mediator of the relationship between a typical user's ...
Feb 28, 2023 · Using an online individual interview method, respondents rated the masstige, preference, and symbolic characteristics perceived in the image of a typical brand user (TBU), …See details»