MERRIMACK ANALYSIS GROUP

Merrimack Analysis Group (MAG) helps people understand and manage their digital footprint. MAG delivers seminars to student groups, parent groups, senior citizens' groups, and industry groups on topics related to online identity. MAG also performs consulting work for organizations seeking to develop a comprehensive, effective online strategy, as well as niche Online Reputation Management services. In addition, MAG is developing the Social media Collection, Reporting, Analysis, and... Profile Evaluation (SCRAPE) Utility, a cloud-based collaborative program that combines subjective inputs with a proprietary algorithm to make assessments about specifically-queried indicators. MAG was founded by two Massachusetts Army National Guard veterans who saw the operational security blunders created by social media mishaps in Afghanistan; afterwards, they realized that the same sorts of problems were occurring every day in the civilian world, as our society's transition into online-all-the-time has greatly outstripped its grasp of what this change means.

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