MIMICA
Mimica Touch is a patented label or cap that turns bumpy when food or drinks should no longer be consumed, based on actual temperature conditions. It provides accurate, real-time indication of the product’s freshness with a tactile interface. This time and temperature response is calibrated to different food types to suit food suppliers' requirements. Globally, a third of food produced is wasted (FAO, 2015), with 60% of it still being safe for consumption. Mimica is creating the next genera... tion of food expiry labelling that reduces food waste and improves safety. We project, based on previous research, that using Mimica Touch will reduce retail food waste by 50% and home waste by 60%. Based on these estimates and consumption data verified by Mintel and WRAP, we expect Mimica to save up to 13.6 million tonnes of our first three food groups (juice, milk and meat) from landfill per year in European households alone. Mimica is paving the way for a more efficient, less wasteful food system.
MIMICA
Industry:
Food And Beverage Packaging Services
Founded:
2017-01-01
Address:
London, England, United Kingdom
Country:
United Kingdom
Website Url:
http://www.mimicalab.com
Total Employee:
1+
Status:
Active
Total Funding:
3.31 M USD
Technology used in webpage:
Viewport Meta SSL By Default Google Font API LetsEncrypt Content Delivery Network Euro Organization Schema Google Apps For Business GoDaddy DNS YouTube
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Current Advisors List
Board_observer
2020-10-01
Current Employees Featured
Laurence Kayson Chief Executive Officer @ Mimica
Chief Executive Officer
2017-12-01
Solveiga Pakstaite Founder and Director @ Mimica
Founder and Director
2017-04-01
Lawrence Matthews Chief Technology Officer @ Mimica
Chief Technology Officer
2018-08-01
Founder
Investors List
Khosla Ventures
Khosla Ventures investment in Seed Round - Mimica
Henley Business Angels
Henley Business Angels investment in Seed Round - Mimica
Innovate UK
Innovate UK investment in Grant - Mimica
EIT Food
EIT Food investment in Funding Round - Mimica
R/GA Ventures
R/GA Ventures investment in Funding Round - Mimica
Official Site Inspections
http://www.mimicalab.com Semrush global rank: 5.85 M Semrush visits lastest month: 1.42 K
- Host name: 198.49.23.144
- IP address: 198.49.23.144
- Location: New York United States
- Latitude: 40.7157
- Longitude: -74
- Metro Code: 501
- Timezone: America/New_York
- Postal: 10013
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Join Mimica at Future Food-Tech, where we’ll explore the latest in food innovation! Taking place in the heart of London, this summit will bring together over 500 industry leaders from CPG & …See details»