MáQUINA DE VENDAS

Máquina de Vendas is one of the largest companies in Brazilian retail, being the third largest in the electronics and home appliances segment. The group was born in March 2010 as a result of the merger of the companies Insinuante and Ricardo Eletro. Since then, the company has invested in expanding its operations with the acquisition of the City Lar (June 2010), Eletro Shopping (June 2011) and Salfer (April 2012) brands. These movements enabled the Vending Machine to become the retailer with t... he largest territorial coverage in the country. The vending machine business model values ​​the regional characteristics and knowledge that each brand has brought to the business as a great best practice laboratory. The holding company invests in capturing synergies that improve the competitiveness of the group companies and in maintaining its solid corporate governance.In March 2016 the company unified its flags, leaving as the main brand of the group Ricardo Eletro. The action generated commercial gains and further boosted the areas of advertising and marketing. The strategy was an important step not only for the company but for Brazilian retail as a whole.Ricardo Eletro has become one of the largest brands in the number of stores in the electronics segment in the country, and today has more than 600 stores in 20 states and the Federal District. There are more than 12 thousand direct employees and more than 80 thousand items available through physical sales channels and e-commerce.More