NEWSBREAK
Newsbreak’s programmatic merchandising platform automates the scheduling and content distribution process through sales data and predictive analytics. NewsBreak schedules and distributes content to display screens using two filters: 1) Playlists vary by location and by screen and are based on key consumer variables that impact buying behavior — These include elastic variables such as time of day, temperature and precipitation, as well as static variables specific to the convenience st... ore location, like average household income, gender or age distributions in the designated location. 2) Predictive data analytics component — The analytics platform gathers data from the C-Store’s data warehouse and automatically pulls location-by-location sales data and key consumer buying data while simultaneously collecting playback data from the content management system. Means variance analyses and predictive selling models are then run assessing the impact of the merchandising playlist against changes in sales volume and market basket. If sales are not being effected, then the platform will replace that message with a promotional message for another product. This virtual feedback loop will ensure that the platform is always optimizing the most effective series of promotional messages.
NEWSBREAK
Industry:
Advertising Information Technology Location Based Services Marketing Media And Entertainment Retail Retail Technology Software
Founded:
2009-08-25
Address:
Knoxville, Tennessee, United States
Country:
United States
Website Url:
http://www.newsbreak.net
Total Employee:
11+
Status:
Active
Contact:
(865)312-5855
Email Addresses:
[email protected]
Total Funding:
217.52 K USD
Technology used in webpage:
SPF Domain Not Resolving Microsoft Exchange Online Amazon Office 365 Mail GoDaddy DNS AWS Global Accelerator Amazon SES
Current Employees Featured
Founder
Investors List
ZhenFund
ZhenFund investment in Series B - NewsBreak
Selous Venture Society
Selous Venture Society investment in Angel Round - NewsBreak
AIM Group
AIM Group investment in Angel Round - NewsBreak
Solidus Company
Solidus Company investment in Seed Round - NewsBreak
Jumpstart Foundry
Jumpstart Foundry investment in Seed Round - NewsBreak
Official Site Inspections
http://www.newsbreak.net
- Host name: aec037177372cc6cd.awsglobalaccelerator.com
- IP address: 15.197.225.128
- Location: United States
- Latitude: 37.751
- Longitude: -97.822
- Timezone: America/Chicago
