NICE

Nice allows users to add labels, stickers and screens to photos that they share on social networks. It currently has close to 10 million registered users. First launched in October 2013 by a team of fashionistas turned developers, nice soon found a niche of like-minded users who enjoyed tagging their clothes with the app. Touted as "China's Instagram", Nice has become the leading photo sharing app in mainland China. Nice has a very active and young audience and also has steady international growth, with multi-lingual interface options available in its settings.