OPERATIVE

Operative is the advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative's next-generation, SaaS-based platform, and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue. The Operative. One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders, representing more than 30 percent of digital advertising revenue, rely on Operative including The Wall Street Journal, MSN, OMD, NBC Universal.

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OPERATIVE

Social Links:

Facebook

Twitter

Industry:

Advertising Internet SaaS Software

Founded:

2000-01-01

Address:

New York, New York, United States

Country:

United States

Website Url:

http://www.operative.com

Total Employee:

251+

Status:

Active

Contact:

(212) 994-8930

Email Addresses:

[email protected]

Total Funding:

25.5 M USD

Technology used in webpage:

Viewport Meta IPhone / Mobile Compatible Google Font API Google Analytics Apple Mobile Web Clips Icon Google Tag Manager WordPress Google Universal Analytics Font Awesome Domain Not Resolving

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Current Advisors List

ryan-ziegler_image

Ryan Ziegler Member of the Board of Directors @ Operative
Board_member
2009-12-01

Current Employees Featured

john-briar_image

John Briar
John Briar Chief Service Officer @ Operative
Chief Service Officer

paul-wheeler_image

Paul Wheeler
Paul Wheeler CFO @ Operative
CFO

lance-roncalli_image

Lance Roncalli
Lance Roncalli CRO @ Operative
CRO
2018-11-01

jason-witt_image

Jason Witt
Jason Witt COO @ Operative
COO
2017-10-01

michael-grossi_image

Michael Grossi
Michael Grossi Chief Executive Officer @ Operative
Chief Executive Officer
2022-01-01

glen-ceniza_image

Glen Ceniza
Glen Ceniza CTO @ Operative
CTO

eli-curi_image

Eli Curi
Eli Curi SVP, Corporate Development @ Operative
SVP, Corporate Development

shlomo-freidenreich_image

Shlomo Freidenreich
Shlomo Freidenreich Financial consultant @ Operative
Financial consultant
2000-01-01

jack-l-rivkin_image

Jack L. Rivkin
Jack L. Rivkin Director @ Operative
Director
1999-01-01

katie-back_image

Katie Back
Katie Back Chief Revenue Officer @ Operative
Chief Revenue Officer
2021-05-01

Founder

not_available_image

Anthony Thielman

lorne-brown_image

Lorne Brown

Acquisitions List

Date	Company	Article	Price
2021-03-16	STAQ	STAQ acquired by Operative	N/A
2010-10-18	Solbright	Solbright acquired by Operative	N/A

Investors List

wellington-financial_image

Newest Events participated

Participated in IGNITION: Future Of Digital 2015 on 2015-12-08 as sponsor

Key Employee Changes

Date	New article
2022-06-13	Operative Prepares for Accelerated Growth with New Executive Appointments
2021-05-25	Operative Appoints Former FreeWheel Executive, Katie Back as Chief Revenue Officer

Official Site Inspections

http://www.operative.com Semrush global rank: 4.65 M Semrush visits lastest month: 2.12 K

Host Informations
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