OVERTONE HAIRCARE

oVertone Haircare created a line of semi-permanent hair coloring conditioners that allows customers to achieve and maintain their hair color at home. Currently, the company produces over thirty hues, as well as a colorless hair mask called The Remedy. Customers can purchase individual products or complete systems, which include a Coloring Conditioner, a Daily Conditioner and a travel size of the Daily Conditioner. In 2019, oVertone launched their Purple for Brown Hair shade, as well as their ear... thy shades range. oVertone uses vegan ingredients in all of their products, ensures their containers are recyclable, and prints their labels with soy-based ink. They’re also certified as a cruelty-free brand by PETA. oVertone was founded in 2014 by Maegan Scarlett and Liora Dudar, who wanted to create a product that would keep their colorful hair bright between color sessions or trips to the salon. Since its founding, oVertone has grown to over 60 employees with two offices in Tucson, Arizona, in addition to their headquarters in Denver, Colorado.

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