OXLEY'S EXTRA

Oxley's Extra is a new line of food and beverage products that are produced using beer (non-alcoholic) as an ingredient or as products likely to compliment and be consumed with beer. Drawing upon a 40+ year career in marketing, I have incorporated various elements of highly successful marketing campaigns and consumer preferences. Each product is produced with just enough difference from every other existing product currently on the market to give that all important ""unique selling propositio... n."" Everything from brand name, brand imagery, advertising slogan, advertising strategy has been developed over many years of research along with the intuitive likes of the end consumer - from sports to art to lifestyle preferences. Our target market is, obviously, beer drinkers. All kinds of beer drinkers. Millions of beer drinkers. And while they all may have differing tastes in which beer or beers they prefer, they generally consume other food products while they are enjoying their beer of choice. What makes this effort even more unique is that every product will be produced by a leading supplier in the category of the specified product line. Just to give one example; Oxley's Extra Potato Chips will be unique, from the type of potato used, the chip style and even the salt used. They will be produced by one or more of the leading potato chip manufacturing companies in the country. The companies producing the Oxley's Extra line of beer-related products will handle the sales and distribution of all Oxley's Extra products and be incentivized to by additional profits resulting form those incremental sales - sort of a reverse private-label program. Oxley's Extra will handle the advertising and marketing of ALL Oxley's products. Catch a glimpse at www.oxleysextra.comMore