PATHMATICS
Pathmatics is a marketing platform that gives visibility to the digital ad performance of brands, their competitors, and entire industries. It turns the world’s marketing data into actionable insights as consumption rapidly shifts to digital, media decisions have become too complex and opaque. It brings together display, social, video, mobile, and native advertising data, helping users to optimize media and marketing decisions. Brands and agencies get access to the creative used by all adverti... sers, spend and impression data, and path from publisher to viewer. This empowers them to minimize waste from their budgets, better position their marketing, and predict the next moves of their competitors. Pathmatics data powers Nielsen’s digital ad intelligence offering, Kantar Media’s Facebook intelligence, and is used by agencies like Mindshare, Mediacom, and Possible. Pathmatics was founded in 2011 and is headquartered in Santa Monica, California, and is backed by Upfront Ventures, BDMI, and Baroda Ventures.
PATHMATICS
Industry:
Advertising Advertising Platforms Analytics Marketing Automation
Founded:
2010-11-01
Address:
Santa Monica, California, United States
Country:
United States
Website Url:
http://www.pathmatics.com
Total Employee:
51+
Status:
Active
Contact:
425-941-0806
Email Addresses:
[email protected]
Total Funding:
7.7 M USD
Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible SPF SSL By Default Google Analytics Google Tag Manager Content Delivery Network Google Universal Analytics Font Awesome Global Site Tag
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Current Advisors List
Current Employees Featured
Founder
Acquisitions List
| Date | Company | Article | Price |
|---|---|---|---|
| 2016-11-23 | WhatRunsWhere | WhatRunsWhere acquired by Pathmatics | N/A |
Investors List
BDMI
BDMI investment in Corporate Round - Pathmatics
Baroda Ventures
Baroda Ventures investment in Corporate Round - Pathmatics
Karlin Ventures
Karlin Ventures investment in Corporate Round - Pathmatics
Upfront Ventures
Upfront Ventures investment in Corporate Round - Pathmatics
Daher Capital
Daher Capital investment in Corporate Round - Pathmatics
Mintel
Mintel investment in Corporate Round - Pathmatics
SPH Media Fund
SPH Media Fund investment in Corporate Round - Pathmatics
Manatt Venture Fund
Manatt Venture Fund investment in Series A - Pathmatics
BDMI
BDMI investment in Series A - Pathmatics
Wavemaker Partners
Wavemaker Partners investment in Venture Round - Pathmatics
Newest Events participated
Official Site Inspections
http://www.pathmatics.com Semrush global rank: 1.14 M Semrush visits lastest month: 27.91 K
- Host name: ec2-3-220-78-234.compute-1.amazonaws.com
- IP address: 3.220.78.234
- Location: Ashburn United States
- Latitude: 39.0481
- Longitude: -77.4728
- Metro Code: 511
- Timezone: America/New_York
- Postal: 20149
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