POINTLOGIC

Pointlogic offers its users with solutions that empowers its users to make decisions in a collaborative environment which takes into account various stakeholders and the dynamism of client relationships. The company endorses marketing processes that allows its users to be creative while understanding the need to focus on sales and brand KPI improvements. Pointlogic's software solutions are customized while considering both the data assets and marketing processes within their client’s environment. The services of the company help its users optimize their data assets. Pointlogic is a Netherlands-based company that was founded in 1992. The company was acquired by Nielsen on March 3, 2016.