PORTICO

The business of news and journalism is undergoing huge changes. Revenues are declining, newsrooms are shrinking, and the industry is consolidating. But readers haven’t stopped reading - their habits have just changed. Portico’s mission is to enable publishers to change their trajectory and accelerate their revenue and reader growth. We’re building dead simple software tools for publishers to meet their readers where they are. We have three products that can all be implemented with almost ... no code - Test, Tailor, and Pay. - Our Test platform makes it easy to rapidly test what works and what doesn’t. - Our Tailor product scales successful tests into custom experiences for each segment of reader. - Our Pay product allows readers to pay for content in flexible ways beyond the traditional subscription (e.g. per-article, day pass). We’re vehement optimists that believe the news industry can reverse course with new tools, thinking, and revenue models, and we want our tools to be instrumental in that journey. We’re off to a fast start (working with a top-10 newspaper, consolidated holding company with 100+ publications, etc) and have great investors (General Catalyst, former CTO of Dropbox, and more).More