PORTRAIT SOFTWARE

Portrait Software plc engages in the design, development, systems integration, and systems support of a suite of software products for customer interaction optimization to business-to-consumer enterprises. The company offers Customer Portrait, a next generation marketing suite, which is used to move beyond population-based marketing and keep individual customers in focus for the customer engagement and campaign success through automated marketing campaign management and predictive customer analy... tics. The components of Customer Portrait suit consist of Portrait Foundation, an application platform suite that helps software vendors, integrators, and outsourcers to develop process-driven customer-critical applications, including real-time customer interactions and the longer-term follow-up processes; Customer Analytics that delivers information by enabling analysts and line-of-business managers to come together as a collaborative team; and Interaction Optimizer, which delivers real-time insights to the point of interaction. The Customer Portrait suit also consists of Campaign Manager, which gives marketers a way to design, execute, and monitor multi-channel campaigns; and Uplift Optimizer, a packaged solution to predict the change in customer behavior due to a marketing action. In addition, it offers various applications for financial services, public services, and contact centers. The company is headquartered in Henley-on-Thames, the United Kingdom.More