PRIMECITY INVESTMENT PLC

PCI targets its investments in under-performing assets which are located in touristic and commercially attractive locations . These markets offer favorable fundamentals that will support profit and growth in the foreseeable future. PCI’s portfolio is located in attractive tourism and business locations such as Berlin, Munich, Hamburg, Frankfurt, Dresden, Düsseldorf, Mannheim and Leipzig. PCI benefits from its existing business platform, its reliable practices and its skilled personnel in orde... r to continue performing strongly and to further growing its portfolio. The Company also trusts that the business environment will provide abundant acquisition opportunities in the attractive markets it targets, to support its growth strategy in the medium to long term. PCI positions itself as an expert for optimizing the value chain - starting from the acquisition stage, whereby it benefits from strong connections to deal sources, through forming the most advantageous management and operation structure for each hotel asset individually. The Company has established a strong deal sourcing network, based on over 12 years’ experience and the reputation of being a reliable deal maker. The sourcing network includes banks, investment funds and other real estate companies seeking to divest from their portfolio mismanaged and poorly performing hotels. Over the years of activity in the market, PCI has positioned itself as a preferred buyer, resulting in a vivid and diverse deal flow of off-market deals. PCI has accomplished the ability to identify and cherry-pick the properties with the highest long term value potential in the market.More