PUNCH MEDIA

As far as I know my company is the only one that will generate and sell leads at a fixed price using Google Adwords search. Fads come and fads go but there is a reason that Google have grown to generate over 100 BILLION IN REVENUE PER YEAR. That is because AdWords is still the ONLY advertising mechanism that is initiated by the prospect. They start the process by entering a search query. Now most agencies sell clicks at their cost plus a commission and then boast how good their conversion rate... s are, so you the client have to take a chance that they will convert at the rate they say they do. Let’s say a click costs a dollar and they boast a 10% conversion rate, then each lead should cost you $10 plus the agency management fee at say 20% = Lead $12. BUT That cost will always vary as costs per click and conversion rates always vary. If CPC is $2 and conversion drops to 2% then you CPL is now $100 + com = $120. AND as most agencies make money on the amount of Ad spend they have no incentive to keep the CPC low, In fact, the opposite is true, as it benefits them and Google for it to be higher as they both make more money. This is how they train their AdWords partners, so client beware. Now what I do is cut all the BS out and we agree on a fixed cost for each lead upfront depending on market (average CPC of keyword) and amount of leads per day, week etc (volume of searches required). And that’s it, if it $20 per lead then you pay $20 for every lead simple as that. I take on the risk not you the client. As I said I have looked high and low and even now in 2018 there is no-one else I can find offering this pricing model for AdWords. More