RAUSCHNABEL & PARTNER LLC
Rauschnabel & Partner LLC is a law firm that specializes in international business development.
RAUSCHNABEL & PARTNER LLC
Industry:
Consulting
Address:
Larchmont, New York, United States
Country:
United States
Website Url:
http://www.rauschnabel.com
Status:
Active
Contact:
(917)856-8799
Email Addresses:
[email protected]
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http://www.rauschnabel.com
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- IP address: 134.195.139.7
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More informations about "Rauschnabel & Partner LLC"
Prof. Rauschnabel: Augmented Reality & Spatial Web
Prof. Dr. Philipp A. Rauschnabel. AR, VR & Metaverse Enthusiast. Researching, Speaking and Teaching about the Future of RealitySee details»
Philipp RAUSCHNABEL | Professor -- XR & Metaverse …
Augmented Reality Marketing: My research adresses new technologies and new media, such as XR (i.e., Augmented Reality, Virtual Reality, Mixed Reality), Social Media, and wearables. Augmented...See details»
The 4C framework: Towards a holistic understanding of consumer ...
May 1, 2024 · Engagement with AR derives from an alignment of the 4 Cs. The paper advances theory by using the lens of complexity theory to explain how to engage consumers in AR …See details»
Prof. Dr. Philipp Rauschnabel - Chair of Sales & Marketing
Apr 17, 2024 · Philipp Rauschnabel's research focuses on XR - especially augmented reality. He has published widely on the impact of augmented reality on people, companies, organizations …See details»
Social media marketing - Purdue Center for Food and …
Jun 23, 2017 · In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a business employs social media marketing (SMM) in their organization. The framework has four inter-related dimensions: structure, …See details»
Elements of strategic social media marketing: A holistic framework
Jan 1, 2017 · By providing a comprehensive conceptualization and definition of strategic social media marketing, this research proposes an integrative framework that expands beyond extant …See details»
The 4C framework: Towards a holistic understanding of …
May 1, 2024 · Building on configurational theory, the framework calls for the systematic identification of additional AR-relevant factors across the 4Cs. Scholars can use this framework to systematically...See details»
Elements of strategic social media marketing: A holistic framework
Jan 1, 2017 · The current article aims to address this theoretically and managerially important research gap by exploring the following two research questions: How is strategic social media …See details»
Elements of strategic social media marketing: A holistic framework
In a nutshell, strategic social media marketing. Corresponding author. (P.A. Rauschnabel), [email protected] (C. Hinsch). remains an untested user interaction paradigm (Naylor, …See details»
Philipp A. Rauschnabel | IEEE Xplore Author Details
He is currently founding xrealitylab, a platform for XR Managers and Scientists. Affiliations: [Universität der Bundeswehr München, Neubiberg, Germany]. Author Bio: Philipp A. …See details»
COLLABORATIVE BRAND ATTACKS IN SOCIAL MEDIA: EXPLORING …
Philipp A. Rauschnabel, Nadine Kammerlander, and Björn S. Ivens Recently, a new challenge has emerged for brand management. Large numbers of Internet users ... sibility to the …See details»
The Dark Side of Social Media | ScienceDirect
The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social …See details»
(PDF) Elements of strategic social media marketing: A holistic ...
By providing a comprehensive conceptualization and definition of strategic social media marketing, this research proposes an integrative framework that expands beyond extant …See details»
Augmented reality marketing and consumer‒brand relationships: …
Jan 18, 2024 · Marketers use augmented reality (AR) to place virtual brand-related information into a consumer's physical context.See details»
Augmented Reality Smart Glasses: Definition, Concepts and …
Sep 7, 2017 · Broadly speaking, ARSGs are a new wearable augmented reality (AR) device that capture and process a user’s physical environment and augments it with virtual elements.See details»
Brand management in higher education: The University Brand …
Aug 1, 2016 · For any organization, a brand constitutes a valuable asset when managed in a holistic, integrative manner that builds long-term brand health (Mirzaei, Gray, Baumann, …See details»
What is augmented reality marketing? Its definition, complexity, …
Mar 1, 2022 · A growing body of research tackles marketing-related issues surrounding Augmented Reality (AR) (e.g., Kumar, 2021, Rauschnabel, 2021a, Smink et al., 2020, Flavián …See details»
(PDF) What is Augmented Reality Marketing? Its definition, …
Feb 1, 2022 · Augmented Reality (AR) has received increased attention over the last years, both from managers and scholars alike. Various studies in the marketing discipline have tackled …See details»
What is XR? Towards a Framework for Augmented and Virtual Reality
Aug 1, 2022 · For example, Microsoft is promoting their Hololens as a “Mixed Reality” device (Rauschnabel, 2018). Meta Platforms, Inc. (formerly Facebook, Inc.) purchased Oculus – a …See details»
Augmented reality marketing: How mobile AR-apps can improve …
Jul 1, 2019 · Rauschnabel et al. (2017) showed that flow, social image, and social norms drive purchases through AR apps within the Pokémon Go game, but a cognitive evaluation of the …See details»