REEF
Reef’s 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear. Inspired by the beautiful women of ... the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef, who has become a global icon of the surfing community. Since then, the vibrant culture, imagery, and beautiful Reef girls of Latin America have been a part of Reef’s DNA. Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of surf adventure. Reef draws on the spirit of the global traveler to offer casual lifestyle footwear for men and women, as well as apparel for men that combines function and fashion for life on the road. Using technology and a host of eco-based materials inspired by Reef Redemption, Reef continually delivers instant comfort and exotic styling, and strives toward versatile and multi-functional products for the traveling surfer. The brand is also well known for an ambassador program that supports some of the best wanderers and waveriders around the globe.
REEF
Industry:
Fashion Lifestyle Manufacturing Shopping
Founded:
1984-01-01
Address:
Fort Lauderdale, Florida, United States
Country:
United States
Website Url:
http://www.reef.com
Total Employee:
51+
Status:
Active
Contact:
(844)500-7333
Email Addresses:
[email protected]
Total Funding:
39.1 M USD
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Current Employees Featured
Founder
Acquisitions List
Date | Company | Article | Price |
---|---|---|---|
2000-03-22 | Verve | Verve acquired by Reef | N/A |
Investors List
3i Group
3i Group investment in Series C - Reef
Finaventures
Finaventures investment in Series C - Reef
The Carlyle Group
The Carlyle Group investment in Series C - Reef
Viventures Partners SA
Viventures Partners SA investment in Series C - Reef
Cowen Group
Cowen Group investment in Series C - Reef
Cisco
Cisco investment in Venture Round - Reef
Viventures
Viventures investment in Venture Round - Reef
Net Fund Europe
Net Fund Europe investment in Venture Round - Reef
Official Site Inspections
http://www.reef.com Semrush global rank: 62.2 K Semrush visits lastest month: 1.85 M
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- Location: Canada
- Latitude: 43.6319
- Longitude: -79.3716
- Timezone: America/Toronto