RENTSOCIAL

RentSocial is an online apartment search platform, enabling users to find apartments through ratings and verified tenant reviews. It is a new kind of apartment search website that simplifies and socializes the process of finding an apartment through innovative features including ratings and verified tenant reviews. It allows property managers, brokers, residents, and prospective renters the ability to connect throughout the rental process, from the beginning of a search to the end of a lease and... beyond. RentSocial works by connecting with a user’s social graph through [Facebook](http://www.crunchbase.com/organization/facebook), allowing them to share apartments that they are looking at with friends and potential roommates. Potential renters have the ability to read reviews and find out more about the properties that they are interested in, based on information that current tenants share. RentSocial also lets tenants see others in their building who are connected to RentSocial, which could help develop a sense of community within a given building, especially in big metropolitan markets where tenants often do not know one another. RentSocial also provides a private messaging platform between friends and neighbors, which could help foster a more open and friendly environment in many buildings, and subsequently reduce tenant turnover. RentSocial was built by Yield Technologies, a maker of apartment marketing software that it sells to property management companies. It is a division of [RealPage](http://www.crunchbase.com/organization/realpage). RentSocial was founded in 2012 and is based in Chicago, I.L.More