RYFF
RYFF is a new company created by senior executives from within the entertainment industry. CEO Roy Taylor led the foundation of NVIDIA (NVDA) in Europe and previous to RYFF he was acting head of AMD (AMD) Studios in Hollywood. Together they have developed a new process incorporating video game technology with photorealistic 3D models inserted into film and TV broadcast, to disrupt the $23B branded entertainment industry. Branded entertainment in movies & TV shows is currently a $23B globally... ($10B USA) industry available only to major brands and growing at 17% CAGR. Simultaneously, interstitial TV advertising is in decline whilst proliferating content (487 new scripted shows in 2017). This means a declining return on assets. At the same time, ad-skipping and ad-blocking are devastating traditional revenue models. Remarkably, branded entertainment today is a manual process whereby products are delivered by hand to set. Additionally, simple adjustments in camera movement such as a pan left or right can obfuscate a brand requiring reshoots. Brands are also fixed in perpetuity and not able to be edited or updated. By introducing digital technology, we can bring branded entertainment into the modern world and disrupt incumbents creating a multibillion-dollar cutting edge business. Consumers get a new option for content instead of pay a monthly subscription OR accept adverts they can get premium content for free accepting dynamic digital brand integration for brands they like. This is completely new and does not yet exist.
RYFF
Industry:
Advertising Digital Marketing Digital Media Media And Entertainment
Founded:
2018-06-14
Address:
Los Angeles, California, United States
Country:
United States
Website Url:
http://www.ryff.com
Total Employee:
11+
Status:
Active
Contact:
+310-555-1234
Email Addresses:
[email protected]
Total Funding:
20.3 M USD
Technology used in webpage:
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Current Advisors List
Current Employees Featured
Founder
Investors List
Moneta Ventures
Moneta Ventures investment in Venture Round - Ryff
Audent Global Asset Management
Audent Global Asset Management investment in Venture Round - Ryff
Vulcan Capital
Vulcan Capital investment in Venture Round - Ryff
Valor Equity Partners
Valor Equity Partners investment in Venture Round - Ryff
MaC Venture Capital
MaC Venture Capital investment in Venture Round - Ryff
MaC Venture Capital
MaC Venture Capital investment in Venture Round - Ryff
Valor Equity Partners
Valor Equity Partners investment in Venture Round - Ryff
Moneta Ventures
Moneta Ventures investment in Venture Round - Ryff
Vulcan Capital
Vulcan Capital investment in Venture Round - Ryff
Official Site Inspections
http://www.ryff.com Semrush global rank: 4.58 M Semrush visits lastest month: 2.24 K
- Host name: 7.24.214.35.bc.googleusercontent.com
- IP address: 35.214.24.7
- Location: Mountain View United States
- Latitude: 37.4043
- Longitude: -122.0748
- Metro Code: 807
- Timezone: America/Los_Angeles
- Postal: 94043