RYFF

ryff-logo

RYFF is a new company created by senior executives from within the entertainment industry. CEO Roy Taylor led the foundation of NVIDIA (NVDA) in Europe and previous to RYFF he was acting head of AMD (AMD) Studios in Hollywood. Together they have developed a new process incorporating video game technology with photorealistic 3D models inserted into film and TV broadcast, to disrupt the $23B branded entertainment industry. Branded entertainment in movies & TV shows is currently a $23B globally... ($10B USA) industry available only to major brands and growing at 17% CAGR. Simultaneously, interstitial TV advertising is in decline whilst proliferating content (487 new scripted shows in 2017). This means a declining return on assets. At the same time, ad-skipping and ad-blocking are devastating traditional revenue models. Remarkably, branded entertainment today is a manual process whereby products are delivered by hand to set. Additionally, simple adjustments in camera movement such as a pan left or right can obfuscate a brand requiring reshoots. Brands are also fixed in perpetuity and not able to be edited or updated. By introducing digital technology, we can bring branded entertainment into the modern world and disrupt incumbents creating a multibillion-dollar cutting edge business. Consumers get a new option for content instead of pay a monthly subscription OR accept adverts they can get premium content for free accepting dynamic digital brand integration for brands they like. This is completely new and does not yet exist.

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RYFF

Social Links:

Industry:
Advertising Digital Marketing Digital Media Media And Entertainment

Founded:
2018-06-14

Address:
Los Angeles, California, United States

Country:
United States

Website Url:
http://www.ryff.com

Total Employee:
11+

Status:
Active

Contact:
+310-555-1234

Email Addresses:
[email protected]

Total Funding:
20.3 M USD

Technology used in webpage:
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Current Advisors List

louis-hernandez-jr_image

Louis Hernandez Jr. Chairman Of The Board Of Directors @ Ryff
Board_member
2018-09-01

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Cliff Plumer Advisor @ Ryff
Advisor
2018-11-05

roy-taylor_image

Roy Taylor CEO @ Ryff
Board_member
2018-03-01

lisa-perrin_image

Lisa Perrin Advisor @ Ryff
Advisor
2018-08-05

andy-wood_image

Andy Wood Advisor @ Ryff
Advisor
2019-02-02

Current Employees Featured

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Manny Patel
Manny Patel VP of Marketing and Promotions @ Ryff
VP of Marketing and Promotions
2018-07-01

marlon-nichols_image

Marlon Nichols
Marlon Nichols Board Of Director @ Ryff
Board Of Director

susan-hewitt_image

Susan Hewitt
Susan Hewitt CTO @ Ryff
CTO
2018-08-01

evan-smyth_image

Evan Smyth
Evan Smyth Chief Scientist @ Ryff
Chief Scientist
2018-11-01

Founder


mark-turner_image

Mark Turner

roy-taylor_image

Roy Taylor

Investors List

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Moneta Ventures

Moneta Ventures investment in Venture Round - Ryff

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Audent Global Asset Management

Audent Global Asset Management investment in Venture Round - Ryff

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Vulcan Capital

Vulcan Capital investment in Venture Round - Ryff

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Valor Equity Partners

Valor Equity Partners investment in Venture Round - Ryff

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MaC Venture Capital

MaC Venture Capital investment in Venture Round - Ryff

mac-venture-capital_image

MaC Venture Capital

MaC Venture Capital investment in Venture Round - Ryff

valor-equity-partners_image

Valor Equity Partners

Valor Equity Partners investment in Venture Round - Ryff

moneta-ventures_image

Moneta Ventures

Moneta Ventures investment in Venture Round - Ryff

vulcan-capital_image

Vulcan Capital

Vulcan Capital investment in Venture Round - Ryff

Official Site Inspections

http://www.ryff.com Semrush global rank: 4.58 M Semrush visits lastest month: 2.24 K

  • Host name: 7.24.214.35.bc.googleusercontent.com
  • IP address: 35.214.24.7
  • Location: Mountain View United States
  • Latitude: 37.4043
  • Longitude: -122.0748
  • Metro Code: 807
  • Timezone: America/Los_Angeles
  • Postal: 94043

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