SCALE MODEL

Scale Model offers network analysis to help brands discover, understand, and connect with people who really matter. The service identifies communities on Twitter (based on interests) and listens to those communities to understand what kind of content they’re sharing and ultimately target them for advertising partners. Scale Model understands that people who are interested in tech startups vary greatly, from tech journalists to entrepreneurs to VCs to college students to developers to design... ers and well beyond. Scale Model can understand how these different sub-communities tie into one another and see the differences between each sub-communities’ shared content. This allows brands to connect with a better targeted audience, as well as tap into the broader reach that comes through Scale Model’s understanding of how various communities overlap and what they have in common. Scale Model will offer six public community models that any advertiser can tap into and target, through Scale Model’s integration with the Twitter Advertising API. The API integration allows Scale Model to automatically update a campaign’s keyword targeting and follower targeting, or use simple copy-and-paste lists of users and/or keywords.More