SERRUYA PRIVATE EQUITY
Serruya Private Equity (SPE) is a family managed venture group that oversees the investment activities of the Serruya family. The Serruya brothers made their name by building a frozen yogurt empire including the world leading chain, Yogen Früz. Pioneering the frozen yogurt concept in 1986, in 1995 brothers Aaron, Michael and Simon were named Operators of the Year by Foodservice and Hospitality Magazine and in 1999 Yogen Fruz was rated the number one Franchise in the World by Entrepreneur Mag... azine. The Serruya brothers also built Consumer Packaged Goods (CPG) conglomerate Coolbrands International, which became the third largest frozen dessert CPG manufacturer in North America after Unilever and Nestle. Coolbrands owned or held exclusive long-term licenses for a variety of brands, including Eskimo Pie™, Chipwich™, Weight Watchers™, Godiva™, Tropicana™, Betty Crocker™, Trix™, Yoo hoo™, Welch’s™ and others. CoolBrands at one time was the second largest DSD system in the United States.
SERRUYA PRIVATE EQUITY
Founded:
1986-01-01
Status:
Active
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Current Employees Featured
Michael Serruya Managing Director @ Serruya Private Equity
Managing Director
Aaron Nathaniel Serruya Associate & Managing Director @ Serruya Private Equity
Associate & Managing Director
Founder
Investments List
| Date | Company | Article | Money raised |
|---|---|---|---|
| 2021-08-17 | MedMen | Serruya Private Equity investment in Post-IPO Equity - MedMen | 100 M USD |
| 2020-01-01 | The Dirty Bird | Serruya Private Equity investment in Private Equity Round - The Dirty Bird | N/A |
| 2019-07-29 | Grenco Science | Serruya Private Equity investment in Series A - Grenco Science | N/A |
| 2019-01-29 | Everbowl | Serruya Private Equity investment in Private Equity Round - Everbowl | 3 M USD |
| 2018-11-01 | Hydrofarm | Serruya Private Equity investment in Private Equity Round - Hydrofarm | 55 M USD |
| 2018-10-23 | Verano Holdings | Serruya Private Equity investment in Corporate Round - Verano Holdings | 120 M USD |
| 2018-10-08 | bud.com | Serruya Private Equity investment in Seed Round - bud.com | 1000 K USD |
| 2018-09-20 | F/ELD | Serruya Private Equity investment in Venture Round - F/ELD | 6 M USD |
| 2018-06-11 | PROHBTD MEDIA | Serruya Private Equity investment in Series A - PROHBTD MEDIA | 8 M USD |
| 2018-04-09 | Plus Products | Serruya Private Equity investment in Series B - Plus Products | 6 M USD |
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Serruya Private Equity and its affiliates invest in companies with leading consumer brands and strong management teams.See details»
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Dec 12, 2024 Court documents said Serruya intends to enter into a franchise agreement with the Aurea consortium prior to taking ownership of The Body Shop Canada.See details»