SHALINIJAMES MANTRA

Shalinijames Mantra is a leading Fashion brand from India. Mantra is a design house that believes that contemporary design can be culled out of the Indian textile heritage. We create ethnic wear that appeals to the modern, cosmopolitan woman. To adapt to lifestyle changes, Indian women need wardrobe solutions to suit their multiple social roles and needs. The ethnic wear industry at the turn of the century was a loosely organized setup, fumbling with consistent delivery in sizing, styling, and q... uality. There was a vacant niche for apparel for discerning customers who had a deep appreciation of Indian textiles but also wanted the advantages of a western wear brand – standardized sizing, seasonal styles and impeccable quality. In 2004, Mantra, with the intention of bridging this gap, launched ethnic prêt; ready-to wear in its classical form with six point sizing, consistent fits, contemporary styling and great quality. By applying anthropometric sizing techniques, western design methodology and pattern making tools to traditional Indian textiles, Mantra offers a product that has the best of both worlds.

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