SHEAMOISTURE

sheamoisture-logo

SheaMoisture is a personal care company which focuses on shampoo, conditioner, and body wash. The company was founded in Harlem in 1991 by Liberians Nyema Tubman and Richelieu Dennis (and his mother Mary Dennis), both of whom were part of the Liberian Diaspora to the United States. The company was inspired by Dennis' Sierra Leonean grandmother, Sofi Tucker, who sold shea butter at a village market in Bonthe, Sierra Leone in 1912. In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey. In 2015, the company generated controversy for featuring a white baby. This is because their customers, mainly black women, felt that the company was betraying them as their loyal fan base.

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SHEAMOISTURE

Social Links:

Industry:
Health Care Personal Health Retail Shopping

Founded:
1912-01-01

Status:
Active

Contact:
+1 631-842-8800

Technology used in webpage:
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Current Employees Featured

nyema-tubman_image

Nyema Tubman
Nyema Tubman Founder @ SheaMoisture
Founder

alexis-wilson_image

Alexis Wilson
Alexis Wilson Digital Strategy @ SheaMoisture
Digital Strategy
2016-06-01

richelieu-dennis_image

Richelieu Dennis
Richelieu Dennis Founder @ SheaMoisture
Founder

mona-dinal_image

Mona Dinal
Mona Dinal Brand Ambassador @ SheaMoisture
Brand Ambassador
2016-12-01

Founder


nyema-tubman_image

Nyema Tubman

richelieu-dennis_image

Richelieu Dennis

More informations about "SheaMoisture"

Grant Programs - SheaMoisture

At SheaMoisture for every purchase, we invest proceeds to Black-owned businesses, fund millions in education, healthcare, safety, and fair wages.See details»

SheaMoisture Canada Dream Fund | SheaMoisture

To continue supporting and empowering Black communities across Canada, SheaMoisture Canada launched the Dream Fund Grant program in 2022. This grant offers $10,000 to five (5) winners for a full grant offering of $50,000 …See details»

SheaMoisture Deodorant Announces 'We Set The Pace' Initiative ...

Mar 13, 2025 As part of the collaboration with BGR!, a nonprofit organization dedicated to encouraging Black women to prioritize fitness and healthy living, SheaMoisture Deodorant has …See details»

Our Story | Company History and Roots | SheaMoisture

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to …See details»

Frequently Asked Questions | SheaMoisture

At SheaMoisture we invest proceeds from every purchase into the community. When you purchase SheaMoisture, you are investing in women globally. Our educational and …See details»

Our Story | Company History and Roots | SheaMoisture

SheaMoisture est l’héritage de Sofi Tucker, une pionnière, mère de quatreenfants et entrepreneure, qui vendait du beurre de karité, du savon noir africain et ses préparations de …See details»

Body Wash - Nourishing, Natural Body Washes | SheaMoisture

Use SheaMoisture body wash to nourish, strengthen and protect your skin through the use of powerful naturally derived ingredients like raw shea butter.See details»

Cara Sabin of SheaMoisture gives tips to beauty …

Aug 20, 2023 Photo courtesy of SheaMoisture. Cara Sabin is the CEO of the beauty brand SheaMoisture and as well as organization Beauty & Wellbeing for Unilever North America.. With 25+ years of marketing ...See details»

SheaMoisture - YouTube

On this channel, SheaMoisture shares valuable tips, how-to videos, inspiring stories, and expert advice to help you embrace your natural beauty and feel confident in your own skin.See details»

My Honest Review of SheaMoisture Raw Shea Butter …

Mar 2, 2025 Brand Reputation. SheaMoisture is owned by Unilever but was originally founded by Sofi Tucker, a Sierra Leonean entrepreneur.The brand has a strong reputation for using natural ingredients and ethical sourcing practices, …See details»

Roku and SheaMoisture break new ground in inclusive content …

Roku and SheaMoisture partnered to launch The Next Black Millionaires, an innovative docuseries that shines a light on Black entrepreneurship, on The Roku Channel. To validate …See details»

Foire aux questions | SheaMoisture

Lorsque vous achetez SheaMoisture, vous investissez dans les femmes du monde entier. Nos programmes éducatifs et entrepreneuriaux sont conçus pour créer une société inclusive et …See details»

African Black Soap Calm & Clearing Body Wash | SheaMoisture

Calm and clarify your melanin-rich skin with our African Black Soap-infused body wash, featuring Oats, Aloe, and Vitamin E for 24-hour moisture and a smooth, radiant complexion.See details»

Raw Shea Butter Hair Care Products | SheaMoisture

Hair Type 1A Filter: Hair Type Hair Type 1A is not selectable ; Hair Type 1B Refine by Filter: Hair Type: Hair Type 1B ; Hair Type 1C Refine by Filter: Hair Type ...See details»

Sheamoisture Raw Shea Butter, Deep Moisturizer Detangler, 8 Fl

The Shea Moisture Raw Shea Butter Deep Moisturizing Detangler has received mixed reviews. While some guests appreciate its moisturizing properties and pleasant scent, many long-time …See details»

SheaMoisture Hair Styling Products | SheaMoisture

Styling your hair just got easier with the SheaMoisture hair styling products. Shop our variety of hair pomeades and hair styling products today!See details»

Manuka Honey & Mafura Oil Intensive Hydration Conditioner

SheaMoisture is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because raw ingredients listings are subject to change due to INCI, we cannot …See details»

Raw Shea Butter Hair Care Products | SheaMoisture

Give your hair an instant boost of hydration, strength and softness when you use SheaMoisture hair care products with raw shea butter.See details»

Natural Shampoo for Curly Hair, Dry Hair & More | SheaMoisture

Find a better way to beautiful when you shop for SheaMoisture shampoos infused with natural ingredients that nourish and protect your hair.See details»

Shop Men's Beard Shaving & Detangler Products | SheaMoisture

Experience the ultimate comfort with SheaMoisture's premium men's beard products. From deep cleaning to detangling, shop now for the perfect solution!See details»

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