SOCIAL LENS RESEARCH

Social Lens Research helps organizations better understand, reach and serve their target audiences. Our approach to research is lean, iterative and collaborative. Our team leverages deep experience in product strategy, marketing outreach, social media and customer experience design to offer actionable and high-value recommendations. We design research experiences to help participants explore and share their experiences, needs, and preferences. Research findings are packaged to help teams easily ... digest and share key findings with stakeholders. Lens Engage, our video-research web and mobile platform powered by AI, reduces the time, cost, and difficulty of gathering in-the-moment video feedback. Interactive research activities help participants explore and share their interests, needs, and preferences. Our creative exercises enable ideation and co-creation with your target audience. We leverage deep experience in product strategy, marketing outreach, social media, and customer experience design to offer actionable and high-value recommendations. Video stories from your target audience build a compelling case for investment, action, and change. EXPERTS AT ENGAGING HARD TO REACH AUDIENCES: * Multicultural Populations (Hispanic, African American) * Small Business Owners (Under 50 employees, Women-owned, Minority-owned) * Gamers/Tech Early Adopters * Tweens/Teen/College Students * Frontline Employees DIGITAL/EMERGING TECH EXPERTISE: * Mobile Technology * Social Media * B2B Platforms * Artificial Intelligence * Voice Assistants ENGAGING RESEARCH EXPERIENCE DESIGN: * Gamified * Interactive * Rewarding * Mobile First * Immersive ACTIONABLE/DIGESTIBLE RESULTS: * Strategic insights and high-value recommendations * Easy to digest visual and story-based results (video clips, infographic)More