SOUNDSOFTHINGS

We are used to recognizing things from their appearance, visually, but everything has a sound inside. SoundsOfThings (SoT) is a sound based social network and an advertising platform: SoT represents the end of the Visual Advertising. The Social Media Advertising (ADV) is based on Visual content (images, video or text) and mobile visual ADV spending has surpassed TV ADV spending in 2018 (eMarketers) BUT, soon all of us will stop watching our smartphone screen because we will to with them due to ... the advent of voice assistants (Alexa, Siri, Google, Cortana); in this scenario the opportunity is to leverage the Audio to advertise products and services. Moving from Visual to Audio has an impact to the entire ADV sector (USD 600B worldwide). SoundsOfThings (SoT) has designed a new Social Network based on Audio contents. SoT is also an Audio based ADV platform working online and offline. In SoT people socialize using the Sound Emotion (SE) and Brands interact with users using the Sound Villages (SV). The SE is the audio based content and the SV is the way brands do campaigns in SoT. The SoT business model is based on performance marketing (similar to the other social networks based on sponsored contents) with an important news: it will be multichannel online and offline (standard social media operates only online). SoT has as target markets USA and EMEA; SoT will be the first Audio Social Media with a global impact proposing a credible and easy to adopt alternative to the Visual ADV in a scenario where, in USA for example, “In 2018 nearly all (92%) of small businesses invested more time and money in at least one social media platform”. Global advertising expenditure is predicted to reach $581 billion at the end of 2018, with most of the growth coming from sponsored content in search engines and social media ads, according to industry forecaster Zenith (Reuters). Competitors of SoT are Facebook/Instagram and Snapchat. Snapchat became a star VS Instagram and Facebook despite inside Snapchat users can post Images and Video, exactly like in Facebook and Instagram! SoT changes completely the game, no more Images/Videos but SEs where the sound comes first and engage more the user because he is forced to imagine (audio stimulates imagination). the COMPETITIVE ADVANTAGEs of SoT are 1.The content: it is no more Visual but Audio based (the Sound Emotion): a game changing in all the ADV sector: 1.1BBC “Can a brand create a 'sonic identity' from light bulbs?” https://bbc.in/2SQFr9f 1.2Marc Andreessen “Audio Will Be Titanically important” https://tcrn.ch/2LXosQf 2. More engagement for the users: listening to a sound normally recall memories 3.First social offline: SoT is the first social network able to set up a sponsored content offline (SoT uses ‘GPSe = GPS-SE’ geo-localised Sound Emotion that users can listen only being in the place where the SE has been created; in this way SoT is able to generate real User traffic in Real places -retails- using digital contents) SoT had a great launch in Italy from Sept to Dec 2018, it was the perfect test bench before the international Launch. SoT has generated a 1k user community and has now two clients: Eni gas e luce (1s energy provider in Italy that with SoT has created a campaign based on the sound of energy) and Pardgroup spa operating in the field-marketing sector. SoT now needs to grow the community (with the community brands will come) and to do so the plan is to launch in USA.More