SPLASHMETRICS

Instead of speaking to a sales rep in the "last-mile" of their buying journey, 62% of engaged B2B buyers prefer a sequence of highly personalized smart content through which they can get the critical info needed to make a purchase decision. Delivering on this demand not only bridges the sales & marketing divide within a company, but vastly improves sales & ROI (up to 209% according to Marketo). Yet ~60% of businesses struggle to align their executive, marketing, sales, and content teams to deliver this last-mile experience. Splashmetrics offers a revolutionary SaaS product suite that helps automate the planning, execution, and measurement of these smart-content-driven, last-mile Buyer Journeys.