THE DIGITAL BRA

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Using the camera on a smartphone or tablet The Digital Bra App will scan a woman's body uploading 120+ measurements, captured in the form of a silhouette on their servers (for privacy). These measurements are used to parametrically adjust the pattern of the bra she selects - using a series of algorithms to create a pattern that is 100% the perfect fit for the woman. The bras are then custom made currently manually but shortly with robotic technology, currently they are first to market with thi... s technology. More than 85% of women are currently wearing the incorrect sized bra leading to scientifically and medically proven medical and postural problems - some serious. The major cause of this is incorrect measurements as Traditional Bras are based on only three measurements. A second cause is inconsistent sizing due to style differences. A third issue is attempting to fit a non-standard bust in a standard (within brands) sizing system. In terms of competitors at this stage there is no one in the marketplace doing what they do in terms of the mobile scanning and parametric adjustment of patterns - soon, every smart phone will have this technology in them... So now is the time to build the business taking advantage of this hardware becoming ubiquitous, in perpetration for the market shift. The closest competitor they would have is True&Co a highly successful start-up online lingerie company based in San Francisco - but they base their sizing on the traditional 3 sizes and suggest the correct size to potential consumers via an online quiz.

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THE DIGITAL BRA

Social Links:

Industry:
Apps CAD Developer Tools Fashion Lingerie Mobile Robotics

Founded:
2015-01-01

Address:
London, England, United Kingdom

Country:
United Kingdom

Website Url:
http://www.thedigitalbra.com

Total Employee:
1+

Status:
Active

Contact:
+447570814488

Email Addresses:
[email protected]

Total Funding:
0

Technology used in webpage:
SSL By Default Google Analytics Google Tag Manager Apache ReCAPTCHA Cloudflare JS CDN JS AJAX Libraries API Cloudflare Cloudflare SSL


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Current Advisors List

paul-sohi_image

Paul Sohi Team Member @ The Digital Bra
Board_member
2015-05-02

Current Employees Featured

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Tiny van Niekerk
Tiny van Niekerk Founder @ The Digital Bra
Founder

judy-van-niekerk_image

Judy van Niekerk
Judy van Niekerk Founder @ The Digital Bra
Founder

Founder


judy-van-niekerk_image

Judy van Niekerk

tiny-van-niekerk_image

Tiny van Niekerk

Official Site Inspections

http://www.thedigitalbra.com

  • Host name: 104.16.12.194
  • IP address: 104.16.12.194
  • Location: United States
  • Latitude: 37.751
  • Longitude: -97.822
  • Timezone: America/Chicago

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