THE EAST WEST INITIATIVE

www.eastwest.live | A venture builder and product company geared towards innovation and leveraging value with successive ventures. That’s right! we hire founders and pay them to run a fast-paced tech startup, where our product is the venture, the prototype is the business model, and deliverables mean perfect and timely deployment. We are essentially a startup that builds startups. Applying Lean Startup, Design Thinking, Design Sprint, Agile principles, known as eXtreme Programming, as process ... management, validated learning, iteration, and innovation accounting to the venture building process. We leverage extensive network and ecosystems reaching out seasoned entrepreneurs for share resources (capital, skills, and market expertise). Those resources then joint-ventures and operate in areas where the venture partners have a significant competitive advantage. — As a result, a successful business matching at the end for a new venture to begin. There are five core activities in which East West engages: identifying business ideas, building teams, finding capital, helping govern or manage the ventures and providing shared services. Unlike venture capital firms, East West is very involved with daily management of the operation. When we own equity in our ventures, it’s because it generated the idea and invested significant effort in growing the product — not because it provided capital. Having said this, it’s also true we are creating funds to alleviate fundraising efforts. Unlike incubators and accelerators, East West doesn’t take any applications, nor do we run for a limited period with any sort of competitive program that culminates in a Demo Day. Instead, we pull business ideas from within own network of resources and assign internal teams ground up to develop them (engineers, advisors, business developers, sales managers, etc.). Our relationship with our ventures is long term; we are deeply involved with the startups we produce up until they exit. We have an obvious advantage over startups that are bootstrapped or funded by grant or angel investors, it’s a potential fix for the funding gap long awaited by early stage startups. Any startup that belongs to East West will no doubt have certain equity be taken, but the startup can accelerate in its initial stage with injection of expertise, shared services and salary doing what we love. Win-win for both sides — Hence, increases our chances of success. East West leverages vast knowledge and business experience or hires experts. We share technical expertise — with skilled engineers who can deliver quickly with the right frameworks and advice, with quality code. Even with repository of proprietary technologies that can be applied to further shorten development time. But building a business isn’t just about founding the team and providing software development. East West takes care of other aspects needed to successfully launch and grow a venture including marketing, strategy, branding and communications. We also, take care of the operational management, e.g financial, legal advisory, human resources, administration, and more. Having the nitty gritty covered for the early stages, East West focus solely on developing technology, validating and polishing business models and testing MVPs. This model leads to an important point — Save Time. East West can rapidly develop new products and launch them in the market, effectively shortening time-to-market and way ahead of competitors. In short, for East West to be successful we have to leverage a vast network of resources or even the whole ecosystem. The ecosystem that consists of other ventures, on different stages of development. Not only do we provide services, technology and other resources, but we can also complement each other.More