THE SHELF

The Shelf is a profitable and rapidly growing Influencer Marketing startup. We're solving a critical business goal for our customers: reaching their target audience, capturing their attention, and creating loyalty for their brand. Achieving this goal is getting harder day-by-day: a) traditional ads don't work (more than 300MM ad-blockers have been installed) b) consumers are on their mobile phones and on social media c) consumer attention is getting shorter with billions of new content created... /shared d) new brands/products are providing better, cheaper options e) social media platforms constantly change their marketing algorithms f) and the list goes on.... The Shelf is a pioneer of Data-Driven Influencer Marketing. We’re on a mission to help our customers achieve their goals by creating authentic stories (which don't look like a traditional ad), which are then told by the right influencers (not just TV celebrities but everyday people who are authentic, relatable, and have an audience relevant to the brand), and are then finally delivered on the right time and right place (online medium). Our core differentiation is the technology that we have built to discover, analyze, and index millions of Influencers as well as building a data-driven model to identify the core building-blocks of a successful campaign. We are proud to call many Fortune 500 companies, agencies, and startups as our clients. TheShelf was part of **[AngelPad](http://angelpad.org) #6** in 2013.More