TOTARO & ASSOCIATES

Totaro & Associates is a market research and innovation strategy consulting firm. Founded in 2010 by Philip Totaro, we are regarded worldwide as the foremost experts on innovation strategy, competitive intelligence, and technology trend analysis. Our mission is to enable our clients to make better, more informed strategic decisions. We provide solutions for business strategy, product development and innovation, research & development funding justification, intellectual property (IP) risk miti... gation as well as technology and IP licensing. With a focus on product and technology development, our unique research methods involve primary research, market and technical information aggregation, qualitative patent landscaping and analysis as well as design engineering. We are at the nexus of technical, legal and market research in order to collate intelligence and convert it into action. Using this approach, we have helped cultivate and disposition over 500 innovations, and our assessments have led to over 300 issued patents. Our strategic market analysis has led to the funding justification of over US$500M in R&D investment and the development of multi-million dollar product and service offerings. We have provided legal and technical due-diligence for over US$1.5B in M&A.​More