TRUE.
True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brands supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True al... so invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.
TRUE.
Industry:
Finance Financial Services Venture Capital
Founded:
2013-01-01
Status:
Active
Contact:
44 20 3740 6940
Total Funding:
6.5 M GBP
Technology used in webpage:
Google Maps Person Schema Gravatar Profiles Facebook Sharer Google Maps API Google Maps For Work
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Current Advisors List
Advisor
Current Employees Featured
Paul Cocker CEO and Co-Founder @ True.
CEO and Co-Founder
2013-09-01
Matt Truman CEO and Co-Founder @ True.
CEO and Co-Founder
2012-10-01
Will Pearson Chief Financial Officer @ True.
Chief Financial Officer
2017-08-01
Mike Tattersall Chief Commercial Officer @ True.
Chief Commercial Officer
2016-04-01
Richard Brick Director @ True.
Director
2019-04-01
Oscar King Investment Associate @ True.
Investment Associate
2020-08-01
Chris Spira Operating Partner @ True.
Operating Partner
2013-09-01
Serena McCutcheon Head of Operations and Executive Assistant @ True.
Head of Operations and Executive Assistant
Natasha Asher-Relf Marketing Communications Manager @ True.
Marketing Communications Manager
James Wain Senior Investment Associate @ True.
Senior Investment Associate
2017-04-01
Founder
Acquisitions List
| Date | Company | Article | Price |
|---|---|---|---|
| 2018-07-22 | Frugi | Frugi acquired by True. | N/A |
| 2016-10-03 | Blackbird Retail Holdings | Blackbird Retail Holdings acquired by True. | N/A |
| 2016-10-03 | The Cotswold Company Ltd. | The Cotswold Company Ltd. acquired by True. | N/A |
| 2015-12-01 | Ribble Cycles | Ribble Cycles acquired by True. | N/A |
| 2015-11-22 | Cyclesport North | Cyclesport North acquired by True. | N/A |
Investments List
| Date | Company | Article | Money raised |
|---|---|---|---|
| 2024-04-08 | JENA | True. investment in Pre Seed Round - JENA | 1.2 M GBP |
| 2023-08-27 | Jitty | True. investment in Pre Seed Round - Jitty | 2 M USD |
| 2023-07-12 | Milano Vice | True. investment in Series A - Milano Vice | 8.3 M EUR |
| 2022-08-28 | Awe Inspired | True. investment in Venture Round - Awe Inspired | 6 M USD |
| 2022-07-28 | Fable | True. investment in Series A - Fable | 8.4 M CAD |
| 2022-05-25 | Shellworks | True. investment in Seed Round - Shellworks | 6.2 M USD |
| 2022-05-25 | buywith | True. investment in Seed Round - buywith | 7.5 M USD |
| 2022-02-15 | Ray studios | True. investment in Pre Seed Round - Ray studios | 3 M USD |
| 2021-10-11 | Futureswap | True. investment in Funding Round - Futureswap | 12 M USD |
| 2021-09-01 | Short Story | True. investment in Seed Round - Short Story | 2.9 M USD |
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