TRUE.

true-logo

True invests in consumer businesses that are changing the way people live through its funds dedicated to investing in innovators and those who are reimagining their industries. Investing up to £100 million, through its private equity fund — is only one part of what True does for its partners. True is a value-add investor that nurtures brands supporting them with everything from access to emerging technologies, to extraordinary collaboration opportunities from across True's community. True al... so invests between £100k and £5m in digital-first, breakout brands that represent the future of consumer behaviour when they’re at pre-seed to Series A stage. We also invest in the retail and consumer technologies which will enable consumer progress — and disrupt the way business has been done to date.

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TRUE.

Social Links:

Industry:
Finance Financial Services Venture Capital

Founded:
2013-01-01

Status:
Active

Contact:
44 20 3740 6940

Email Addresses:
enquiries@true.global

Total Funding:
6.5 M GBP

Technology used in webpage:
Google Maps Person Schema Gravatar Profiles Facebook Sharer Google Maps API Google Maps For Work


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Current Advisors List

deborah-weinswig_image

Deborah Weinswig Mentor & Advisory Board @ True.
Advisor

Current Employees Featured

paul-cocker_image

Paul Cocker
Paul Cocker CEO and Co-Founder @ True.
CEO and Co-Founder
2013-09-01

matt-truman_image

Matt Truman
Matt Truman CEO and Co-Founder @ True.
CEO and Co-Founder
2012-10-01

will-pearson_image

Will Pearson
Will Pearson Chief Financial Officer @ True.
Chief Financial Officer
2017-08-01

mike-tattersall_image

Mike Tattersall
Mike Tattersall Chief Commercial Officer @ True.
Chief Commercial Officer
2016-04-01

richard-brick_image

Richard Brick
Richard Brick Director @ True.
Director
2019-04-01

oscar-king_image

Oscar King
Oscar King Investment Associate @ True.
Investment Associate
2020-08-01

chris-spira_image

Chris Spira
Chris Spira Operating Partner @ True.
Operating Partner
2013-09-01

serena-mccutcheon_image

Serena McCutcheon
Serena McCutcheon Head of Operations and Executive Assistant @ True.
Head of Operations and Executive Assistant

natasha-asher-relf_image

Natasha Asher-Relf
Natasha Asher-Relf Marketing Communications Manager @ True.
Marketing Communications Manager

james-wain_image

James Wain
James Wain Senior Investment Associate @ True.
Senior Investment Associate
2017-04-01

Founder


matt-truman_image

Matt Truman

paul-cocker_image

Paul Cocker

Acquisitions List

Date Company Article Price
2018-07-22 Frugi Frugi acquired by True. N/A
2016-10-03 Blackbird Retail Holdings Blackbird Retail Holdings acquired by True. N/A
2016-10-03 The Cotswold Company Ltd. The Cotswold Company Ltd. acquired by True. N/A
2015-12-01 Ribble Cycles Ribble Cycles acquired by True. N/A
2015-11-22 Cyclesport North Cyclesport North acquired by True. N/A

Investments List

Date Company Article Money raised
2024-04-08 JENA True. investment in Pre Seed Round - JENA 1.2 M GBP
2023-08-27 Jitty True. investment in Pre Seed Round - Jitty 2 M USD
2023-07-12 Milano Vice True. investment in Series A - Milano Vice 8.3 M EUR
2022-08-28 Awe Inspired True. investment in Venture Round - Awe Inspired 6 M USD
2022-07-28 Fable True. investment in Series A - Fable 8.4 M CAD
2022-05-25 Shellworks True. investment in Seed Round - Shellworks 6.2 M USD
2022-05-25 buywith True. investment in Seed Round - buywith 7.5 M USD
2022-02-15 Ray studios True. investment in Pre Seed Round - Ray studios 3 M USD
2021-10-11 Futureswap True. investment in Funding Round - Futureswap 12 M USD
2021-09-01 Short Story True. investment in Seed Round - Short Story 2.9 M USD

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