TRULY INC

Market Research & Insights We start with research to figure out the why. The why is more important than the who or even the what. It’s where we can find out what drives the audience to engage. This is the most important phase of any project. It is essential for both brands who have an audience (but may not totally understand them) and for brands who intend to build an audience. What we are looking for is: who your audience is, what they read, where they hang out, what motivates them, ... what are the issues you’ll come up against trying to reach them. A FULL SPECTRUM OF RESEARCH TO COME TO THE RIGHT INSIGHTS: Audience research & insights Competitive research & insights Cultural research & insights Industry research & insights SWOT analysis (based on insights, not guesses) Goal development Content & capability audit Strategy & Planning The strategy should flow easily from the insights and, once this is understood, we can lay out the plan. COULD INCLUDE: Overall strategy (that thing that will underpin everything you do) Voice & Tone (not the traditional flat, dull document - but unveiling your real voice) Editorial Focus Mission/Vision for Publishing Calendar Planning (overview - as we create content in more real-time) Resource Planning Suggested Platforms Approvals/Guidelines Planning Content Creation & Marketing This is where the rubber hits the road. Though you will have a good direction, there will still be some creative experimentation. Depending on the platforms chosen, we may bring in designers, photographers, videographers, editors, sound engineers, etc., but we focus on teaching you to be self-sufficient and DIY. WE HELP YOU DEVELOP: Podcast series YouTube show Video series Web publications Article series Infographics, slideshows & visual communications Social platform presence Your 'brand' personality online PRODUCE & POST INCLUDES SERVICES SUCH AS: Content coordination & management Writing scripts Writing or editing social posts/articles Editing copy Photography direction Design direction Supervising shoots Overseeing post-production Content Optimization & Promotion Also crucial, this is the part that almost everyone forgets. It’s not enough to produce great content. It has to be found. This is the part of the process where content is optimized for the platform and audience findability. COULD INCLUDE: Tagging, titling, descriptions Setting up playlists/categories Creating closed captions Paid promotional planning Optimization for sharing Influencer outreach/paid collaborations Expert outreach/coordination Cross-posting Audience Development This is where you build a loyal, engaged audience. Interacting and engaging with your readers/viewers will go a long way to creating growth. COMMUNITY DEVELOPMENT Community outreach guidance Social listening Responding Engaging Feedback gathering Observation Recording NON-TRADITIONAL COMMUNITY EVENTS, SUCH AS: unconferences/Barcamps meetups hackathons/developer days community forums & roundtables design sprints Measurement & Reporting All of the efforts will be tracked and analyzed on a regular basis to ensure you meet the goals we set together. What we learn here, we use to improve our efforts every day. INCLUDES: Measuring outcomes Comparing with goals Analyzing performance Adjustments Reporting Learning reports Additional Expertise: Influencer Marketing Project Management Presentations Design/Delivery Public Speaking/Training Brand Development Business Model Development Web Standards Open Source Communities/Developer Communities Growth Hacking Copywriting & Editing Email Marketing/Newsletter Development Event planningMore