VISUAL IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies an... d tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement. Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum's 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
VISUAL IQ
Industry:
Advertising Analytics Data Visualization Marketing Marketing Automation Predictive Analytics Software
Founded:
2006-01-01
Address:
Needham, Massachusetts, United States
Country:
United States
Website Url:
http://www.marketingeffectiveness.nielsen.com
Total Employee:
101+
Status:
Closed
Contact:
(781)657-9035
Email Addresses:
[email protected]
Total Funding:
15 M USD
Technology used in webpage:
SPF Cloudflare Hosting Microsoft Exchange Online Google Office 365 Mail Google Cloud Google Apps For Business Microsoft Azure DNS Common Name Invalid BootstrapCDN
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Current Advisors List
Current Employees Featured
Founder
Acquisitions List
| Date | Company | Article | Price |
|---|---|---|---|
| 2016-10-24 | Refined Labs | Refined Labs acquired by Visual IQ | N/A |
Investors List
Fog City Capital
Fog City Capital investment in Series B - Visual IQ
Volition Capital
Volition Capital investment in Series B - Visual IQ
Fog City Capital
Fog City Capital investment in Series A - Visual IQ
Newest Events participated
Participated in Gartner Digital Marketing Conference San Diego 2018
on 2018-05-15 as exhibitor
Participated in Gartner Digital Marketing Conference San Diego 2017
on 2017-05-10 as exhibitor
Participated in Modern Marketing Experience
on 2017-04-25 as sponsor
Participated in MDMC 2017
on 2017-04-12 as sponsor
Participated in Adobe Summit 2017
on 2017-03-19 as sponsor
Official Site Inspections
http://www.marketingeffectiveness.nielsen.com
- Host name: 197.103.224.35.bc.googleusercontent.com
- IP address: 35.224.103.197
- Location: United States
- Latitude: 38.6583
- Longitude: -77.2481
- Timezone: America/New_York
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