VISUAL IQ

visual-iq-logo

Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies an... d tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement. Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum's 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014 and 2015. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.

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VISUAL IQ

Social Links:

Industry:
Advertising Analytics Data Visualization Marketing Marketing Automation Predictive Analytics Software

Founded:
2006-01-01

Address:
Needham, Massachusetts, United States

Country:
United States

Website Url:
http://www.marketingeffectiveness.nielsen.com

Total Employee:
101+

Status:
Closed

Contact:
(781)657-9035

Email Addresses:
[email protected]

Total Funding:
15 M USD

Technology used in webpage:
SPF Cloudflare Hosting Microsoft Exchange Online Google Office 365 Mail Google Cloud Google Apps For Business Microsoft Azure DNS Common Name Invalid BootstrapCDN


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Current Advisors List

sean-cantwell_image

Sean Cantwell Board Member @ Visual IQ
Board_member

roger-hurwitz_image

Roger Hurwitz Member of the Board of Directors @ Visual IQ
Board_member

lili-balfour_image

Lili Balfour Advisor @ Visual IQ
Advisor
2010-01-01

Current Employees Featured

anto-chittilappilly_image

Anto Chittilappilly
Anto Chittilappilly Co-Founder, President & CTO @ Visual IQ
Co-Founder, President & CTO
2005-08-01

vincent-antony_image

Vincent Antony
Vincent Antony Vice President of Engineering & Operations @ Visual IQ
Vice President of Engineering & Operations
2005-09-01

Founder


anto-chittilappilly_image

Anto Chittilappilly

manu-mathew_image

Manu Mathew

Acquisitions List

Date Company Article Price
2016-10-24 Refined Labs Refined Labs acquired by Visual IQ N/A

Investors List

fog-city-capital_image

Fog City Capital

Fog City Capital investment in Series B - Visual IQ

volition-capital_image

Volition Capital

Volition Capital investment in Series B - Visual IQ

fog-city-capital_image

Fog City Capital

Fog City Capital investment in Series A - Visual IQ

Newest Events participated

digital-marketing-innovation-summit-london-2018_event_image Participated in Digital Marketing Innovation Summit London 2018 on 2018-10-18 as sponsor

gartner-digital-marketing-conference-san-diego-2018_event_image Participated in Gartner Digital Marketing Conference San Diego 2018 on 2018-05-15 as exhibitor

adobe-summit-2018_event_image Participated in Adobe Summit 2018 on 2018-03-25 as sponsor

omr-festival-2018_event_image Participated in OMR Festival 2018 on 2018-03-22 as exhibitor

gartner-digital-marketing-conference-san-diego-2017_event_image Participated in Gartner Digital Marketing Conference San Diego 2017 on 2017-05-10 as exhibitor

modern-marketing-experience_event_image Participated in Modern Marketing Experience on 2017-04-25 as sponsor

mdmc-2017_event_image Participated in MDMC 2017 on 2017-04-12 as sponsor

adobe-summit-2017_event_image Participated in Adobe Summit 2017 on 2017-03-19 as sponsor

Official Site Inspections

http://www.marketingeffectiveness.nielsen.com

  • Host name: 197.103.224.35.bc.googleusercontent.com
  • IP address: 35.224.103.197
  • Location: United States
  • Latitude: 38.6583
  • Longitude: -77.2481
  • Timezone: America/New_York

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