WEARECRANK

We set Crank up to “Make Marketers Heroes.“ We kept seeing how the complexity of marketing technology, combined with the need for marketing and sales to work closer together, was creating gaps in capability, attribution and optimisation which in turn stunted the ability to focus on what really needed to get done to create business growth. We wanted to provide marketers with the knowledge they needed to make better decisions based on reliable but not overwhelming information. Everythin... g we do is underpinned by insight. Insight from your own data and analytics. Empowering you to make decisions and be seen as the heroes in your business. We aim to: 1. Speak your language. No acronyms, just straightforward guidance explained in a way you understand. 2. Tell you what you need to do. Not just list facts or statistics, but provide a list of tasks in a way that anyone can understand. 3. Prioritise what to do. Cut through all of the options and prioritise those which will have the biggest commercial impact. 4. Be transparent with our expertise, knowledge and experience. We are a beautiful blend of data and marketing having worked in agencies, technology companies and data businesses. We want to share this with you, not hide it in a black box.More