WEMINE

Weixin, by far the largest instant messaging app in mainland China, is nothing short of a way of life for more than almost 700 million users. If you are a brand that is looking to strike into the hearts and minds of a vast ocean of prospective customers in the greater China region, a Weixin public account could be the most powerful social media tool available at your disposal. There is therefore little wonder that Weixin is already established as the go-to option for communication and promotion ... between brands in China with their customers. Traditional marketing strategies such as advertisements are no longer as effective as they used to be; the eyes of prospective customers are often well-trained to skip right past ad sections on both online and offline sources. In contrast, a well-managed Weixin public account gives you access to a channel those potential customers cannot ignore – as your brand joins the ranks of their friends and family on their conversations list, you disseminate information instantly while forging an interactive, lasting relationship with your followers. A Weixin public account also lets the propagation of your messages to take on a life of its own, as it allows them to be further shared and “viral-ed out.”More