WHITE HORSE ADVERTISEMENT COMPANY

White Horse Advertisement Company is an outdoor advertising company offering advertising space on bus shelters across 30 Chinese cities. Established in 1986, White Horse Advertisement Company became the flagship of Chinese 4A advertisement companies for the next two decades. Then on, White Horse evolved into one of China's most significant media groups by building and operating the nationwide bus shelter outdoor media stands in 1996. 1998 White Horse Outdoors partnership with media giant Clear Media Group and launched IPO in Hong Kong Stock Exchange in December 2001, becoming the first Chinese media company to launch IPO in an "overseas" market.