WILLFUL

willful-logo

Willful is building a suite of estate planning products for Canadians, starting with online wills. Using Willful, Canadians can create a will online in less than 20 minutes, for a fraction of the price of a traditional estate lawyer. Our goal is to make it easier to help people prepare for and deal with death, and to give Canadians and their families peace of mind that they have a plan in place.

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WILLFUL

Social Links:

Industry:
Building Material E-Commerce Internet Legal Tech Real Estate

Founded:
2017-10-25

Address:
Toronto, Ontario, Canada

Country:
Canada

Website Url:
http://www.willful.co

Total Employee:
1+

Status:
Active

Contact:
(888) 213-0516

Total Funding:
1.34 M USD

Technology used in webpage:
Viewport Meta IPhone / Mobile Compatible SPF SSL By Default LetsEncrypt Apple Mobile Web Clips Icon Google Tag Manager Content Delivery Network Domain Not Resolving Amazon



Current Advisors List

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Liam Cheung Board Member @ Willful
Board_member
2020-07-01

Current Employees Featured

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Kevin Oulds
Kevin Oulds Co-Founder and Head of Business Development @ Willful
Co-Founder and Head of Business Development

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Sunta Sem
Sunta Sem CMO @ Willful
CMO
2018-06-01

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Matt McFadyen
Matt McFadyen VP, Engineering @ Willful
VP, Engineering
2019-02-19

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Matt McFadyen
Matt McFadyen CTO @ Willful
CTO
2020-08-01

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Erin Bury
Erin Bury CEO & Co-Founder @ Willful
CEO & Co-Founder
2019-04-01

Founder


erin-bury_image

Erin Bury

kevin-oulds_image

Kevin Oulds

Acquisitions List

Date Company Article Price
2020-11-02 WillowBee WillowBee acquired by Willful N/A

Investors List

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Canadian Technology Accelerator

Canadian Technology Accelerator investment in Non Equity Assistance - Willful

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Michele Romanow

Michele Romanow investment in Non Equity Assistance - Willful

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Intuit Prosperity Accelerator

Intuit Prosperity Accelerator investment in Seed Round - Willful

founderfuel_image

FounderFuel

FounderFuel investment in Seed Round - Willful

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Tactico

Tactico investment in Seed Round - Willful

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York Angels Investors

York Angels Investors investment in Seed Round - Willful

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Real Ventures

Real Ventures investment in Seed Round - Willful

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Red Thread Ventures

Red Thread Ventures investment in Seed Round - Willful

Official Site Inspections

http://www.willful.co Semrush global rank: 458.73 K Semrush visits lastest month: 113.23 K

  • Host name: a20b9ee60132ef283.awsglobalaccelerator.com
  • IP address: 76.223.27.102
  • Location: Seattle United States
  • Latitude: 47.54
  • Longitude: -122.3032
  • Metro Code: 819
  • Timezone: America/Los_Angeles
  • Postal: 98108

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More informations about "Willful"

Willful - Crunchbase Company Profile & Funding

Organization. Willful . Connect to CRM . Save . Summary. Financials. People. Technology. Signals & News. Similar Companies. About. Willful is an online estate planning platform, that …See details»

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[email protected]. Our legal advisors. Our advisors listed here are not providing you legal advice through Willful, and Willful is not a law firm. With their many years of Estate Law experience, …See details»

willful.co Reviews: Is this site a scam or legit?

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Willful Reviews | Read Customer Service Reviews of …

Apr 6, 2025 Willful customers can come back to their dashboard to update and edit at any time. More than half of Canadian adults do not have a Will. Willful …See details»

Willful Review (April, 2025) – Pros, Cons, Features,

Apr 1, 2023 Willful is a digital platform and fintech company based in Toronto, Canada. The company was founded in 2017 by Kevin Oulds. Its mission is to simplify end-of-life planning using technology. Willful goals to help individuals …See details»

Willful.co Review 2025 | BestOnlineWills.ca

Mar 30, 2025 Complementary services at Willful.co. Willful offer the Last Will and Testament, Power of Attorney for Health Care and Financial Power of Attorney. There are no additional …See details»

Willful Review 2025: Create an Online Will in Canada

Apr 14, 2025 Willful is revolutionizing the process of creating a legal will by simplifying it and reducing your overall cost. The company landed a $750,000 deal on Dragon’s Den, the popular venture capital show for Canadians. This …See details»

How does Willful work? – Willful

Willful is not a law firm and cannot provide legal advice. Seek legal counsel if you require custom clauses, have a blended family, a child with special needs requiring a Henson trust, own a business needing a dual will, have assets …See details»

Willful Anniversary - Reflections of a CEO & Co-founder

Like most great business ideas, Willful started with a personal experience that identified a problem. My husband and co-founder Kevin lost a family member unexpectedly, and while that relative did have a will, he hadn’t discussed any …See details»

Willful Review - Money.ca

Willful is a digital platform where Canadians can make a legal will online for as little as $99. ... Robb Engen is a leading expert in the personal finance realm of Canada and is also the co ...See details»

Willful.co: Is It the Right Choice for Your Online Will Writing?

Sep 27, 2024 Willful (www.willful.co) is a Canadian online service that allows you to create legally binding wills and other essential estate planning documents from the comfort of your …See details»

Willful Review: Create a Legal Will for Under $100 - MapleMoney

Oct 28, 2022 Willful has come a long way since their launch in 2017. Part of their early success could be attributed to the fact that they are a very mission-driven company. Founder, Kevin …See details»

Willful Review for April 2025 | Best Canadian Will Services

6 days ago Willful offers three plans catering to different needs and budgets, all backed by a 30-day satisfaction guarantee: Legal Essentials ($99): One personalized legal will, appointment of …See details»

Willful - Overview, News & Similar companies | ZoomInfo.com

Nov 30, 2022 Willful and SickKids Foundation Partner to Champion Charitable Giving Through Legacy Gifts The announcement marks a first-of-its-kind partnership between SickKids …See details»

Support - Willful

Willful’s Premium plan is also designed for one (1) individual and includes everything in the Essentials plan (one (1) last will and testament), plus one (1) power of attorney for financial …See details»

Willful Review: Canadian Online Wills Made Easy - TheFinanceKey

Willful’s membership costs $19 per year and may be cancelled anytime. For this low fee, you can save at least $1,500 on updates to your estate planning documents compared to visiting a …See details»

Pricing - Willful

Willful takes into account a number of factors when estimating savings compared to using a lawyer including: When you create your first Will / POA documents; How frequently you update …See details»

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1 day ago Judge blasts Trump administration for refusing to answer questions about MS-13 in Kilmar Abrego Garcia case. Judge Paula Xinis torches government lawyers over ‘willful and …See details»

Blog

May 2, 2024 Willful has partnered with the Nature Conservancy of Canada as our featured charity for the months of March and April 2024. Learn more about how legacy impacts the …See details»

Willful Partners With Will Powerâ„¢ to Inspire Canadians to Think ...

Here at Willful, we believe in highlighting the power of legacy giving. We are excited to announce that we have partnered with Will Powerâ„¢ to show Canadians the opportunity they have to …See details»

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