Y2M

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Acquired by Viacom's mtvU in August 2006, Y2M is a marketing services company representing the online editions of over 485 college newspapers via their CollegePublisher.com network. Y2M provides marketers with online and print media buying services for the college newspapers they represent, along with a variety of other marketing services such as guerilla marketing and wild postings aimed at reaching the college demographic. Marketers who have worked with Y2M include major marketers like Ford,... Microsoft, and Samsung. With Facebook broadening its audience beyond the college demographic, Y2M is one of many companies filling the void in services specifically focused on giving tools to the collegiate audience and allowing advertisers to reach college students : [CollegeTonight](http://www.crunchbase.com/organization/collegetonight) and [College.com](http://www.crunchbase.com/organization/college.com) are social networks only available to college students, [CollegeWikis](http://www.crunchbase.com/organization/collegewikis) offers college-specific wikis to users, and [Ruckus](http://www.crunchbase.com/organization/ruckus) is attempting to promote legal and free music downloading for those with a .edu e-mail address.

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Y2M

Industry:
Advertising

Founded:
1999-01-01

Address:
Boston, Massachusetts, United States

Country:
United States

Website Url:
http://www.y2m.com

Status:
Closed

Technology used in webpage:
Domain Not Resolving


Current Employees Featured

matthew-smith_image

Matthew Smith
Matthew Smith Director, Creative Services @ Y2M
Director, Creative Services

Founder


john-fees_image

John Fees

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