4INFO

4info-logo

4INFO is a fast-growing American mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. 4INFO provides audience targeting solutions to publishers, agencies, and brands, 1:1 targeting across multiple screens, including PC and laptops, and patented household ID technology—Bullseye ID—ties 152 million mobile devices and 300 million PCs to 101 million U.S. households, or nearly 10... 0% of the U.S. smartphone user population. Their technology sees more than 120 billion ad requests monthly. The AdHaven Platform enables 1-to1 precision targeting and measurement at scale, with no limitations, the same precision as online and direct mail advertising. At the center of the AdHaven Platform are a next-generation mobile ad server, an audience and data management platform, plus an analytics platform that combine to deliver advanced targeting and ROI. Patent Nos. 8,792,909 and 8,880,097 from the U.S. Patent and Trademark Office protect the technology at the core of the AdHaven Bullseye platform. 4INFO self-imposes a rigorous process to ensure the data it gathers, shares and uses to aim mobile ads at consumers is protected and near-impossible to connect to an individual. In doing so, the company incorporated privacy-by-design, a practice oft-discussed in privacy circles yet new if not unknown to most marketers. 4INFO spends at least 30% more to store data in a way that helps prevent privacy infringements than it would cost if it stowed its data in a less-secure manner. That means spreading data points associated with a specific user ID across several servers located in multiple physical locations so it cannot be compiled easily into one user profile by outside systems or hackers. In addition, AdHaven partners with the world’s leading data providers, inventory exchanges and ad sources to bridge the gap between mobile inventory and online advertising spend. 4INFO’s partnership with Acxiom allows 4INFO to offer Acxiom data within the AdHaven Bullseye product, providing direct 1:1 matches with consumer data within financial services, retail and automotive sectors. Through partnership with Datalogix, 4INFO AdHaven Bullseye can target mobile advertising on over 500 Datalogix segments, including demographic, finance, lifestyles, philanthropy, retail, seasonal, subscription services, television viewing habits and custom segments. Through partnership with Nielsen, 4INFO is able to offer Nielsen segmentation solutions, including ConneXions®, P$YCLE® and PRIZM®. ConneXions® provides consumer segments based on the combination of technology adoption, age and family structure. Nielsen P$YCLE® enables advertisers to target segments based on income producing assets and a wide variety of financial and investment behaviors. Nielsen PRIZM® provides segments based on consumer product consumption, lifestyles and purchase behaviors. 4INFO uses Nielsen Buyer Insights to directly measure the sales impact of mobile advertising campaigns, incorporating Nielsen data into the newest option within its TruView measurement platform. TruView solves a problem advertisers commonly struggle with – to measure the sales impact of their mobile advertising campaigns while sourcing sales data from hundreds or thousands of retail locations, as well as via e-commerce and m-commerce. In addition to leveraging 4INFO’s mobile technology, this TruView option enables advertisers to measure sales connected to media exposure without requiring the advertiser to provide transaction data. Through partnership with BrightRoll, 4INFO AdHaven Bullseye can target video advertising reaching audiences across web, mobile, and connected TV. In 2015, 4INFO and DMG Solutions announced a strategic alliance creating solutions to change the way marketers approach Multicultural Marketing in the United States and target specific audiences. A privately held company, 4INFO’s brand ad revenue has tripled consecutively since 2012 — and continues to experience exponential growth. Leading brands — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and 5 of the largest auto manufacturers — rely on 4INFO’s scale and experience to deliver their mobile and cross-channel campaigns. 4INFO collaborates with trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Experian, Nielsen, and Nielsen Catalina Solutions. Additional Partners: AOL Platforms, Amobee, Appnexus, Catalina, Catalist, Celtra Q, dlxAuto by Polk, Datamyx, Inneractive, Linkable Networks, LiveRail, Medialets, Millennial Media, MoPub, Nexage, Opera Mediaworks, Phluant, Placed, Rubicon Project, Shoplocal, Speedeon, Vdopia. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston.

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4INFO

Social Links:

Industry:
Ad Targeting Advertising Big Data Marketing Automation Mobile Advertising

Founded:
2004-09-08

Address:
San Jose, California, United States

Country:
United States

Website Url:
http://www.4info.com

Total Employee:
51+

Status:
Closed

Contact:
(800) 206-8818

Email Addresses:
[email protected]

Total Funding:
73.27 M USD

Technology used in webpage:
SPF SSL By Default Font Awesome Domain Not Resolving Nginx Microsoft Exchange Online Amazon Office 365 Mail Microsoft Azure DNS DigiCert SSL



Current Advisors List

tom-cox_image

Tom Cox Member of Board of Directors @ 4INFO
Board_member
2011-10-01

paul-sestili_image

Paul Sestili Member of Board of Directors @ 4INFO
Board_member
2010-01-01

paul-matteucci_image

Paul Matteucci Member of the Board of Directors @ 4INFO
Board_member

stuart-nagae_image

Stuart Nagae Member of Board of Directors @ 4INFO
Board_member

Current Employees Featured

tim-jenkins_image

Tim Jenkins
Tim Jenkins Chief Executive Officer @ 4INFO
Chief Executive Officer
2011-09-01

allie-sweeney_image

Allie Sweeney
Allie Sweeney Senior Account Manager @ 4INFO
Senior Account Manager
2015-11-01

arturo-torres-gonzalez_image

Arturo Torres Gonzalez
Arturo Torres Gonzalez Systems Engineer II @ 4INFO
Systems Engineer II
2016-06-01

arash-saffarnia_image

Arash Saffarnia
Arash Saffarnia Chief Technology Officer @ 4INFO
Chief Technology Officer

vidya-subramaniyam_image

Vidya Subramaniyam
Vidya Subramaniyam Project Coordinator @ 4INFO
Project Coordinator
2016-10-01

dennis-shresta_image

Dennis Shresta
Dennis Shresta Sr. Director, Business Development @ 4INFO
Sr. Director, Business Development
2009-01-01

jordan-foord_image

Jordan Foord
Jordan Foord Director, Client Services @ 4INFO
Director, Client Services
2017-03-01

sameer-pradhan_image

Sameer Pradhan
Sameer Pradhan Director of Engineering @ 4INFO
Director of Engineering

jaclyn-louie_image

Jaclyn Louie
Jaclyn Louie Campaign Manager, @ 4INFO
Campaign Manager,
2015-06-01

harpreet-parihar_image

Harpreet Parihar
Harpreet Parihar Sr QA Engineer @ 4INFO
Sr QA Engineer
2011-04-01

Founder


pankaj-shah_image

Pankaj Shah

zaw-thet_image

Zaw Thet

Acquisitions List

Date Company Article Price
2010-06-23 Butter Apps Butter Apps acquired by 4INFO N/A

Investors List

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Gannet Capital

Gannet Capital investment in Venture Round - 4INFO

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U.S. Venture Partners

U.S. Venture Partners investment in Venture Round - 4INFO

vulcan-capital_image

Vulcan Capital

Vulcan Capital investment in Venture Round - 4INFO

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Mezzanine Capital Partners

Mezzanine Capital Partners investment in Venture Round - 4INFO

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Threshold

Threshold investment in Venture Round - 4INFO

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U.S. Venture Partners

U.S. Venture Partners investment in Venture Round - 4INFO

threshold_image

Threshold

Threshold investment in Venture Round - 4INFO

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Mitsui Global Investment

Mitsui Global Investment investment in Venture Round - 4INFO

vulcan-capital_image

Vulcan Capital

Vulcan Capital investment in Venture Round - 4INFO

us-venture-partners_image

U.S. Venture Partners

U.S. Venture Partners investment in Venture Round - 4INFO

Newest Events participated

connected-marketer-summit-2016_event_image Participated in Connected Marketer Summit 2016 on 2017-01-23 as sponsor

attribution-accelerator-2016_event_image Participated in Attribution Accelerator 2016 on 2016-11-30 as exhibitor

gilbane-digital-content-conference-2016_event_image Participated in Gilbane Digital Content Conference 2016 on 2016-11-29 as exhibitor

stream-usa-2016_event_image Participated in Stream USA 2016 on 2016-11-16 as exhibitor

gdsi-cmo-2016_event_image Participated in GDSI CMO 2016 on 2016-10-24 as exhibitor

shopper-marketing-conference-and-expo_event_image Participated in Shopper Marketing Conference and Expo on 2016-10-16 as sponsor

shopper-marketing-conference-and-expo_event_image Participated in Shopper Marketing Conference and Expo on 2016-10-16 as exhibitor

data-summit-2016_event_image Participated in Data Summit 2016 on 2016-09-22 as exhibitor

Official Site Inspections

http://www.4info.com Semrush global rank: 44.99 K Semrush visits lastest month: 2.78 M

  • Host name: ec2-52-88-39-124.us-west-2.compute.amazonaws.com
  • IP address: 52.88.39.124
  • Location: Boardman United States
  • Latitude: 45.8491
  • Longitude: -119.7143
  • Metro Code: 810
  • Timezone: America/Los_Angeles
  • Postal: 97818

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