ADCEL

AdCel is a programmatic mobile mediation platform based in Los Angeles that utilizes real time bidding, machine learning, and behavioral / user datasets to generate higher ad revenue yield for app publishers. AdCel is integrated with over 40 DSPs on the demand side and 6,000+ publishers on the supply side. AdCel’s core intellectual property is a Dynamic Waterfall Architecture (DWA), which leverages a proprietary schema to create a “unified auction” among demand partners to optimize yield. This technology enables AdCel to consistently outperform other platforms across multiple mobile ad units. Adcel was acquired by Engage:BDR in August 2018.