ALPHA ROCK CAPITAL

Alpha Rock Capital buys and operates Fulfillment by Amazon (FBA) businesses. They look for brands that they consider improvable, then they optimize and grow them. They acquire FBA businesses and use their expertise to operate them and further increase their profitability and value. They follow a quantitative proven process when doing their due diligence to choose the FBAs worth acquiring, and look for potential ways to improve the performance of said businesses based on seven key points. Then they reduce risk by building a diversified portfolio of high-quality brands. It was founded in 2017 and is based in Dover, Delaware.