ARMSREACH INDUSTRIES

The ArmsReach team first came together at a Google for Entrepreneurs event called Startup Weekend in October of 2014. During that intensive business incubator their team developed a concept, tested that concept by surveying people through the power of social media and good old fashioned personal interviews in a Walmart parking lot. As they continued with their research they found that there are many items that people want near them while they sleep or lounge in bed. The most common, however, were a water bottle, glasses, tablet, phone, and a firearm. The team began designing The NightHolster, their prototype product, around these ideas.