BUMMER

Bummer is a Direct-To-Consumer Innerwear brand hand crafted to cater to India's 200m+ digital millennials. Changing the way millennials buy essential wear today, from an offline dominant monotonous segment to doorstep delivery of comfy undies - a product that you anyways cannot try in a store. We make the softest, most comfortable underwear in India, made of sustainably sourced MicroModal fabric dyed in bold prints and colors. Thus adding flair to a segment that is dominated by black, blue white undies.